Vizion Interactive | Agency Profile, Contacts, AOR, Client Relationships
Service: digital marketing services agency
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Vizion Interactive Contacts
|Mark J.||President & Chief Executive Officer||TX|
Sample of Related Brands
Score 73 - Account in Jeopardy: Universal taps marketing execs amid exhibit releases
Just in time for the $135-150 million start to Jurassic Park: Fallen Kingdom, Evangelion ride in Japan.
Per Kantar, Universal tends to invest highly in broadcast, digital, outdoor, and print media channels, with gradually-declining investments in radio marketing.
So far this year, iSpot reports that the company has spent $192.3 million on national TV commercials that have largely targeted various sports programs and The Voice (see targeting right). Universal's total 2017 spend decreased a bit to $329.1 million from $396.2 million the previous year.
According to Pathmatics, the company's year-to-date (YTD) digital display spend of $5 million has gone towards 865.6 million impressions, with most ads placed site direct (59%) and through Google Ads (37%). Top destinations include tripadvisor.com, youtube.com, vrbo.com, wwe.com, and usatoday.com. Last year, Universal's spend saw a spike in the second half of the year and rose to $22.5 million from $16 million in 2016.
Agency & martech readers - as you're well aware, so many marketing decision maker hires and promotions could easily result in agency reviews. Reach out soon for potential work, keeping in mind that digital work has been handled by Vizion Interactive since 2017, a good bit under average tenure (2.5-3 years).