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TracyLocke | Agency Profile, Contacts, AOR, Client Relationships




Service: shopper marketing

Main Telephone
(214) 259-3500
Primary Address
7850 North Belt Line Road
Irving, TX 75063
USA

TracyLocke Contacts

Contacts (5/12)
Name Title State
Michael L. President & Chief Creative Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (214) 259-3500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7850 North Belt Line Road

Irving, TX
75063
USA

Ashish O. Chief Innovation Officer TX
Stephen M. Chief Marketing Officer TX
Stewart C. Chief Financial Officer TX
Tyler K. Creative Director TX

Client Relationships


Brand Service From To Media Spend
****** ********* Creative 2021 present ****
**, ***. shopper marketing 2008 present ********
** ********* ****** ****** & **** Creative 2021 present *
**** ***** *** AOR - creative 2005 present ******
***! ******, ***. digital strategy & design 2003 present ********

See Winmo sales intelligence in action

WinmoEdge

Score 88 - Review Imminent: WarnerMedia shuffles leadership, hires two CMOs amid focus on SVOD service


Variety reports it reorganized its executive leadership. The most notable shifts are as follows:  

  • Bob Greenblatt now oversees HBO, TNT, TBS, Otter Media and truTV as the company's first chairman of WarnerMedia Entertainment and Direct-to-Consumer.
  • CNN president Jeff Zucker expanded his duties and will now oversee CNN Worldwide, Turner Sports, Bleacher Report and the AT&T Regional Sports Networks as chairman of WarnerMedia News & Sports.
  • Otter Media CEO Tony Goncalves expanded his duties to help Greenblatt develop the direct-to-consumer service.

The company also hired Molly Battin as chief corporate marketing and brand strategy officer, effective June, to oversee corporate brand strategy, brand management, coordinated portfolio marketing, agency management, cross promotion planning, media production and presentation services (per Multichannel). She most recently served as EVP and global chief communications and corporate marketing officer for Turner, where she also served a number of other leadership positions.

In addition, WarnerMedia tapped Chris Spadaccini as CMO for the Entertainment business, effective June, to replace incumbent Michael Engleman. Spadaccini spent the last 20 year at HBO, where he served positions like marketing EVP, oversaw numerous campaigns and promoted famous productions like Game of Thrones.

Note: We are having trouble confirming Spadaccini's email. We believe it is chris.spadaccini@timewarner.com and will let you know as we learn more.

Lower-level shifts include corporate communications & events manager Mary Johnson (April), brand communications designer Mirra Jones (April), account coordinator Brianna Alexander (June) and Entertainment campaign management & operations director Steve Verde (April). Know that truTV is slated to lose almost all of its marketing staff in a round of layoffs.

These personnel shifts push WarnerMedia up to "Review Imminent" status on the TracyLocke, which has handled creative for WarnerMedia since 1999.

It would be in your best interest to focus pitches on WarnerMedia's SVOD service, which will launch in beta in September. The service is a priority going forward, so CEO John Stankey has big plans for it. He Dune: The Sisterhood.

Of course, the SVOD service will not see WarnerMedia ignore all of its other offerings. For example, it just created in partnership with Eleague.

All of these initiatives should see WarnerMedia's spend declines reverse themselves, so sellers should reach out for imminent revenue. The company spends highly year round to promote upcoming content (click StatSocial reports there is a male skew across the portfolio, though.

Please view digital display spend (courtesy of here. Know that the brands also typically use outdoor, print, radio, sponsorship, earned media and experiential.