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Adcetera | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(713) 522-8006
Primary Address
3000 Louisiana Street
Houston, TX 77006
USA

Adcetera Contacts

Contacts (5/14)
Name Title State
Rowan G. Chief Creative Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (713) 522-8006
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3000 Louisiana Street

Houston, TX
77006
USA

John S. Chief Financial Officer TX
Pagogh C. Chief Marketing & Engagement Officer TX
Kristy S. Chief Creative Officer & Founder TX
Whitney L. Chief Client Officer TX

Client Relationships


Brand Service From To Media Spend
***** *** ********* Creative unknown present *

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WinmoEdge

Campaign Imminent: Visit The Woodlands plans rebranded marketing initiative


The Woodlands Convention and Visitors Bureau is currently coming out of the woods by rebranding to Adcetera and set for late September. The rebrand is the latest move in a push to transform the perception of the area from a single-day, event-oriented visit destination to a "leisure destination" or a Destination Marketing Organization (DMO). “We hope it moves the needle and people think, ‘You know, The Woodlands is a great place to visit,’” said president Nick Wolda.

According to Pathmatics, a year-to-date (YTD) digital display spend of $22,800 has generated over 2.8 million impressions, with most ads placed site direct (81%) and top destinations including nytimes.com, accuweather.com, aol.com, yahoo.com, and thedailybeast.com. The city has already nearly matched its total 2017 spend of $25,100, which had decreased significantly from $43,700 the previous year.

It also tends to invest in social media advertising through Facebook, Twitter, Instagram, and YouTube.

Agency & martech readers - considering VTW's rebranding efforts and the fact that it's using outside help from a creative agency, its likelihood of needing media work soon is relatively high.