|Rowan G.||Chief Creative Officer||TX|
Sample of Related Brands
|John S.||Chief Financial Officer||TX|
|Pagogh C.||Chief Marketing & Engagement Officer||TX|
|Kristy S.||Chief Creative Officer & Founder||TX|
|Whitney L.||Chief Client Officer||TX|
Who is the Chief Creative Officer of Adcetera?
What is the email of the Chief Financial Officer of Adcetera?
What is direct phone of the Chief Marketing & Engagement Officer of Adcetera?
Who is the Creative agency of Adcetera?
Your personal LinkedIn™ network connections
Campaign Imminent: Visit The Woodlands plans rebranded marketing initiative
The Woodlands Convention and Visitors Bureau is currently coming out of the woods by rebranding to Adcetera and set for late September. The rebrand is the latest move in a push to transform the perception of the area from a single-day, event-oriented visit destination to a "leisure destination" or a Destination Marketing Organization (DMO). “We hope it moves the needle and people think, ‘You know, The Woodlands is a great place to visit,’” said president Nick Wolda.
According to Pathmatics, a year-to-date (YTD) digital display spend of $22,800 has generated over 2.8 million impressions, with most ads placed site direct (81%) and top destinations including nytimes.com, accuweather.com, aol.com, yahoo.com, and thedailybeast.com. The city has already nearly matched its total 2017 spend of $25,100, which had decreased significantly from $43,700 the previous year.
It also tends to invest in social media advertising through Facebook, Twitter, Instagram, and YouTube.
Agency & martech readers - considering VTW's rebranding efforts and the fact that it's using outside help from a creative agency, its likelihood of needing media work soon is relatively high.