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Wheelhouse Marketing & PR | Agency Profile, Contacts, AOR, Client Relationships
Service: marketing & PR agency
- Main Telephone
- (817) 945-1450
Primary Address
1701 White Settlement Road
Fort Worth,
TX
76107
USA
Wheelhouse Marketing & PR Contacts
Contacts (2)
Name | Title | State | ||||||||||||
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Jim C. | President- Chief Executive Officer- Senior Account Executive- Managing Partner | TX | ||||||||||||
Sample of Related Brands
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Julie C. | Chief Executive Officer | TX |
WinmoEdge
BFY Momvertising Opps: Dr. Praeger's taps chief customer officer & CEO with marketing background (Score 81)
Sales Lead: Steve Polonowski joined
- He previously served as the president and chief commercial officer at BetterBrand.
- The company also named Andy Reichgut as its CEO in July 2022.
- Reichgut joined from Upfield, where he was a GM of the Violife brand.
- He brought marketing expertise from marketing and brand roles at companies such as Pinnacle Foods, Mars, IDT Telecom, and Reckitt Benckiser.
- The company will likely:
- Heavily promote its new plant-based chicken sandwich (see video above)
- Keep increasing spend
- Seek new agency partners
- Target demographic:
- Better-for-you (BFY) Gen-Z and millennials
- In order to reach this relatively younger audience even more effectively, DP may make future forays into additional digital channels such as podcast, OTT, and/or the metaverse.
- DP especially targets moms and household decision-makers in general.
- Better-for-you (BFY) Gen-Z and millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, DP spent roughly $2m on digital ads, more than double the roughly $779.6k spent in 2021.
- 2022 data: The company earned approximately 267.2m digital impressions in 2022, 60% via Instagram ads and 40% via Facebook ads.
Additional agency insights:
- Opportunity: Reach out sooner rather than later to get on these new DMs' radars.
- DP was already September 2021 appointment of its first CMO, Ken Krasnow.
- Since the company has a relatively new creative AOR, you'd have better luck securing PR, digital analytics, multicultural, media, and/or experiential work.
- Current agency roster:
- Wheelhouse: Creative AOR (2022)
Insight Sources: Digital spend insights estimated by Pathmatics.