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iProspect | Agency Profile, Contacts, AOR, Client Relationships


Service: search marketing, search engine optimization

Main Telephone
(817)-625-4157
Primary Address
1021 Foch Street
Fort Worth, TX 76107
USA

iProspect Contacts

Contacts (5/49)
Name Title State
Stephanie N. Director IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312)-384-5250
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1021 Foch Street

Fort Worth, TX
76107
USA
Samantha H. Media Director MA
Andrea K. Associate Director NY
Elaina M. Senior Director-Integrated Planning NY
Aimee C. Head, Organic Growth & Growth Officer NY

Client Relationships

Current Past

Brand Service From To Media Spend
*********** & ***** ******* Digital *
********* ***** Media Buying, Media Planning *
*** **************, ***. Media Buying, Media Planning *
*** ***********, ***. Media Buying, Media Planning *
********** ****** Digital *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: LinkedIn taps social media AOR (Score 19)


Sales Lead: 

  • We predicted LinkedIn would select a new social media agency partner Golin.
  • Golin had been LinkedIn's social media agency partner since July 2021.
  • The company will likely:
    • Ramp up spend, especially paid social spend
    • Seek additional new agency partners
  • Target demographic: 
    • Consumers: A wide target demographic ranging from job-seeking Gen-Z through Gen-X
    • B2B: Businesses seeking employees

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: LinkedIn spent approximately $18.7m on national TV commercials last year, down 42% from the approximately $32.4m spent in 2021.
    • 2022 ad programming: Its 2022 commercials targeted male sports enthusiasts watching shows such as NFL Football, College Basketball, NBA Basketball, College Football, and Shark Tank.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, the company allocated roughly $48.7m toward digital ads, down 33% from the roughly $73.1m allocated in 2021.
    • 2022 data: LinkedIn earned around 6.1b digital impressions last year via Facebook (55%), desktop video (19%), Twitter (9%), Instagram (8%), desktop display (8%), and mobile display (1%) ads.
  • Additional channel insights  
    • The company utilizes radio, local broadcast, and Google Ads.
    • LinkedIn sponsors podcasts such as The Daily, Today, Explained, The Ramsey Show, NPR News Now, and TED Talks Daily.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.