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White Pants Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone
(972) 910-2975
Primary Address
2528 Elm Street
Dallas, TX 75226
USA

White Pants Agency Contacts

Contacts (5/6)
Name Title State
Brian B. President TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (972) 910-2975
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2528 Elm Street

Dallas, TX
75226
USA

Trevor S. Founder TX
Anton S. Account Director TX
Grant S. Art Director TX
Madison W. Senior Account Manager TX

Client Relationships


Brand Service From To Media Spend
*** **** ***** *******, ***. Creative ********

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Red Bull loses marketing chief (Score 32)


Sales lead: Be prepared to reach out to this company as soon as it finds a new CMO.

  • February 2023.
  • Turner joined the company in 2015 as NA marketing director.
  • He worked his way up to CMO in 2020.
  • We will be sure to update you as soon as any news surfaces.

RB's target demographic: Male millennials & Gen-Zers

Once it finds a new CMO, the company will likely:

  • Conduct agency reviews
  • Revise marketing strategy

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: RB spent around $7.5m on national TV ads YTD, a 27% decrease from $10.3m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend decreased by 12% from $64.6m in 2021 to $56.8m in 2022. 
  • Ad programming: It placed ads during programming such as NBA Basketball, SportsCenter, NFL Football, College Basketball, and Family Guy

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: RB spent approximately $5.4m on digital display ads YTD, an 80% increase from $3m spent in this channel during the same time period of 2022. 
  • YTD data: 512m impressions via YouTube (41%), Instagram (34%), desktop video (19%), and Facebook (6%). 
  • 2021-2022 spend: Full-year spend dropped by 43% from $38.3m in 2021 to $21.8m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as youtube.com, instagram.com, twitch.tv, facebook.com, and insidenova.com. 

Additional channel insights  

  • Vivvix: RB also invests in OOH, print, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.