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Close Watch: RadioShack partners with HobbyTown to combat struggles (Score 55)
HobbyTown that has resulted in 100 "express stores-within-stores" installations inside HT locations. The company plans on refocusing on its e-Commerce platforms and retail activity, especially among suburban markets. “We are excited about the HobbyTown partnership, as it will allow us to re-engage and directly serve our core hobby and DIY communities,” said Steve Moroneso, CEO of RS's parent company since 2015, General Wireless.
The move obviously helps RS, but is also an initiative on HT's part to focus more on specialty toys and STEM products, allowing the retailer to "enhance the product selection," according to president Bob Wilke.
iSpot doesn't report any national TV spend since last year, when merely $886 went towards a commercial targeting America's News Headquarters.
According to Pathmatics, a year-to-date (YTD) digital display spend of $33,000 has generated 3.5 million impressions, with ads placed direct on site destinations including retailmenot.com, americanupbeat.com, and msn.com. The company has already seriously surpassed its total 2017 spend of only $100, which had decreased from $8,400 the previous year.
Agency & martech readers - keep RS on your radar as it continues to combat struggles. PR work has been handled by Weber Shandwick