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TRG | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(214) 891-5700
Primary Address
2801 North Central Expressway
Suite 100
Dallas, TX 75204
USA

TRG Contacts

Contacts (5/77)
Name Title State
Zac P. Principal TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (214) 891-5700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2801 North Central Expressway
Suite 100
Dallas, TX
75204
USA
Dave S. Head, Brand Strategy TX
Sue B. Chief Creative Officer TX
Chuck S. Group Creative Director, Writer & Principal TX
James H. Principal TX

Client Relationships

Current Past

Brand Service From To Media Spend
******** ******** *********** Media Buying, Media Planning *
******** ***** ******* Creative, Media Buying, Media Planning *
******** ****** ******* Creative *
******** ******** *********** Media Buying, Media Planning *
********-******** ***** Media Planning, Media Buying *

See Winmo sales intelligence in action

WinmoEdge

American Lung Association's marketing chief departs (Score 32)


Sales lead: Keep an eye on this organization because a CMO hire will affect its marketing strategy & agency roster. 

  • The American Lung Association (ALA) lost its CMO, Julia Fitzgerald, in March 2023.
  • Fitzgerald spent about five years leading ALA's brand/marketing strategy, digital, and communications. 
  • She is now the CMO of Build-A-Bear. 
  • We will be sure to let you know as soon as a replacement is named.

ALA's target demographic: Millennials & Gen-Xers with a male skew

Once it hires a new CMO, the organization will likely:

  • Review the current agency roster/hire additional assistance
  • Revise marketing strategy/experiment with new ad channels

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: ALA spent nearly $4.6m on national TV ads YTD, a huge jump from $421.4k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend skyrocketed from $388.2k in 2021 to $4.6m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, NFL Football - Classic Replay, NFL Total Access, Good Morning Football, and NFL Now. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: ALA spent approximately $1.7m on digital display ads YTD, a 45% decrease from $3.1m spent in this channel during the same time period of 2022. 
  • YTD data: 220.4m impressions via desktop display (48%), Facebook (24%), mobile display (22%), Instagram (5%), and Twitter (1%). 
  • 2021-2022 spend: Full-year spend jumped from $6.6m in 2021 to $15.7m in 2022. 
  • Ad location: It placed 85% of these ads directly onto sites such as facebook.com, bloomberg.com, huffingtonpost.com, instagram.com, and timeout.com. It placed 15% of these ads through multiple indirect channels onto sites such as ebay.com, prizegrab.com, bgr.com, rollingstone.com, and sheknows.com. 

Additional channel insights  

  • Vivvix: ALA also utilizes OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: WSJ What's News and 1A. 

Agency analysis:

  • Opportunity: Be prepared to reach out as soon as ALA finds a new CMO.
  • Current roster:
    • TRG: media buying & planning

Insight Sources: Broadcast insights estimated by Podchaser.