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TRG | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(214) 891-5700
Primary Address
2801 North Central Expressway
Suite 100
Dallas, TX 75204
USA

TRG Contacts

Contacts (5/71)
Name Title State
Mike M. Principal & Creative Group Head TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (214) 891-5700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2801 North Central Expressway
Suite 100
Dallas, TX
75204
USA

Scot D. Chief Financial Officer TX
Glenn D. Chief Executive Officer TX
Zac P. Principal TX
Sue B. Chief Creative Officer TX

Client Relationships


Brand Service From To Media Spend
******** ******** *********** Media Buying, Media Planning *
******** ***** ******* Creative, Media Buying, Media Planning *
******** ****** ******* Creative *
******** ******** *********** Media Buying, Media Planning *
********-******** ***** Media Planning, Media Buying *

See Winmo sales intelligence in action

WinmoEdge

American Lung Association's marketing chief departs (Score 32)


Sales lead: Keep an eye on this organization because a CMO hire will affect its marketing strategy & agency roster. 

  • The American Lung Association (ALA) lost its CMO, Julia Fitzgerald, in March 2023.
  • Fitzgerald spent about five years leading ALA's brand/marketing strategy, digital, and communications. 
  • She is now the CMO of Build-A-Bear
  • We will be sure to let you know as soon as a replacement is named.

ALA's target demographic: Millennials & Gen-Xers with a male skew

Once it hires a new CMO, the organization will likely:

  • Review the current agency roster/hire additional assistance
  • Revise marketing strategy/experiment with new ad channels

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: ALA spent nearly $4.6m on national TV ads YTD, a huge jump from $421.4k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend skyrocketed from $388.2k in 2021 to $4.6m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, NFL Football - Classic Replay, NFL Total Access, Good Morning Football, and NFL Now. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: ALA spent approximately $1.7m on digital display ads YTD, a 45% decrease from $3.1m spent in this channel during the same time period of 2022. 
  • YTD data: 220.4m impressions via desktop display (48%), Facebook (24%), mobile display (22%), Instagram (5%), and Twitter (1%). 
  • 2021-2022 spend: Full-year spend jumped from $6.6m in 2021 to $15.7m in 2022. 
  • Ad location: It placed 85% of these ads directly onto sites such as facebook.com, bloomberg.com, huffingtonpost.com, instagram.com, and timeout.com. It placed 15% of these ads through multiple indirect channels onto sites such as ebay.com, prizegrab.com, bgr.com, rollingstone.com, and sheknows.com. 

Additional channel insights  

  • Vivvix: ALA also utilizes OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: WSJ What's News and 1A

Agency analysis:

  • Opportunity: Be prepared to reach out as soon as ALA finds a new CMO.
  • Current roster:
    • TRG: media buying & planning

Insight Sources: Broadcast insights estimated by Podchaser