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TPN. | Agency Profile, Contacts, AOR, Client Relationships


Service: promotions

Main Telephone
(214)-692-1522
Primary Address
1999 Bryan Street
Suite 3000
Dallas, TX 75201
USA

TPN. Contacts

Contacts (5/34)
Name Title State
Tracy F. Chief Operating Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212)-599-6691
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1999 Bryan Street
Suite 3000
Dallas, TX
75201
USA
Tim A. Chief Creative Officer TX
Lawrence G. Chief Strategy Officer TX
Cheryl P. Chief Strategy Officer NY
Jessica L. Group Media Director TX

Client Relationships

Current Past

Brand Service From To Media Spend
**** ** ******* *********** Digital, Creative *
**** ** ******* ****** Digital, Creative *
*** ****** ***, ***. Shopper *
***** ******** *** Digital, Creative, Social *
*******, ***. Digital *

See Winmo sales intelligence in action

WinmoEdge

Two Good launches smoothie line (Score 13)


Sales lead: Reach out to this brand if you can help promote the new smoothie line.

  • Two Good (TG) announced a new line of smoothies. 
  • TG smoothies come in three flavors: Mixed Berry, Strawberry Banana, and Peach.
  • The smoothies have 10g protein, 5g carbs, 0g of added sugar, no artificial sweeteners, and are non-GMO. 
  • Danone's DMs believe this will be popular among Gen-Zers & millennials who value sustainable and healthy options. 
  • TG originally launched in 2019. 

TG's target demographic: Millennials & Gen-Zers

The brand will likely:

  • Seek agency assistance
  • Ramp up promotional activity
  • Increase spend and possibly launch a campaign

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: TG has not allocated any budget toward national TV ads so far this year. 
  • Last year: Full-year spend increased from $2m in 2020 to $3.3m in 2021. 
  • 2021 ad programming: It placed ads during programming such as The Voice, Today 3rd Hour, Today, Days of our Lives, and Dateline NBC. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: TG spent about $433.5k on digital display ads YTD, just 24% of the $1.8m spent in this channel during the same time period of 2021. 
  • YTD data: 58.8m impressions via Facebook (45%), Twitter (30%), and Instagram (24%). 
  • Last year: Full-year spend increased by 80% from $1m in 2020 to $1.8m in 2021. 
  • Ad location: It placed 100% of these ads directly onto facebook.com, twitter.com, and instagram.com. 

Additional channel insights  

  • Danone also invests in OOH, print, radio, and local broadcast. 

Agency analysis:

  • Opportunity: Reach out to offer assistance promoting the new smoothie line. 
  • Danone's current roster:

Insight Sources: Broadcast insights estimated by Kantar.