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The Marketing Arm | Agency Profile, Contacts, AOR, Client Relationships




Service: content marketing

Main Telephone
(214) 259-3200
Primary Address
1999 Bryan Street
Suite 1800
Dallas, TX 75201
USA

The Marketing Arm Contacts

Contacts (5/22)
Name Title State
Trina R. Chief Executive Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (214) 259-3200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1999 Bryan Street
Suite 1800
Dallas, TX
75201
USA

Chris S. Chief Strategy Officer TX
Samantha B. Director, Gaming TX
Rebecca A. Director, Connections Strategy TX
Sarah R. Senior Art Director TX

Client Relationships


Brand Service From To Media Spend
******* **** *****, ***. Creative ********
****, ***. Social *********
**** ******'* ************* Creative *******
***** **** ********* ********* Creative, Social *********
***********, ***. Creative ********

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WinmoEdge

Male Gen-Z, Millennial Update Opps: NBA taps Mediahub as media buying agency (Score 55)


Update: The media buying partner. The agency replaces incumbent Spark Foundry; we are unsure if the NBA is still searching for a media planning agency. MediaLink acted as the strategic advisor for the review. Per Kantar, the NBA spent around $82m on media in 2019, and $26m during H1 of 2020. The NBA season is now scheduled to begin on December 22nd. 

Please refer to the article below for more spend and targeting information. The NBA mainly targets male Gen-Zers and millennials.

Agency & martech readers-- Agency appointments often follow one another, but it seems the NBA is likely taken care of now. Although, we are unsure if it is still searching for a media panning partner. You can also try offering project-based work. The league is currently working with a slew of creative agencies including The Marketing Arm and Cartwright. 


The article below was originally published on November 4th: 

The ongoing media review. We will be sure to update you once any new information is available. 

According to Pathmatics, the NBA earned 2.4b impressions through Facebook ads (56%), desktop display ads (20%), Instagram ads (11%), Twitter ads (5%), mobile display ads (5%), desktop video ads (4%) and mobile video ads (1%). It placed the majority of these ads site direct (93%) onto sites such as facebook.com, instagram.com, beacherreport.com, twitter.com and youtube.com. It placed the remainder indirectly through Verizon Media and Display & Video 360 onto sites such as yahoo.com, zillow.com, finance.yahoo.com, fandom.com and news.yahoo.comm. It spent around $17m on digital display ads over the last 365 days, a 14% decrease from $19.5m spent in this channel over the 365 days prior. 

Per iSpot, The NBA spent around $19.7m on national TV ads YTD, a 15% increase fro $17.2m spent during the same time period of 2019. Full-year spend equaled $19.7m in 2019 and $15m in 2018.This year, it placed ads during programming such as "NBA Basketball," "NBA GameTime," "NBA: The Jump," "WNBA Basketball" and "NBA Countdown." 

Sellers-- The NBA primarily targets male Gen-Z and millennial sports enthusiasts through digital display and national TV ads. TV spend is currently trending up, while digital spend has been declining. It likely will not ramp ad spend back up until the new season begins. A start date has yet to be agreed upon at this time, but it seems like it will tip-off by MLD Day in January 2021. The NBA also invests in OOH and print ads, per Kantar. Sellers should reach out offering relevant ad space. 

Agency & martech readers-- The NBA is still in the process of reviewing its media account, so keep reaching out pitching your services. You can also try offering project-based creative work. It currently works with Starcom Worldwide is the incumbent media buying and planning agency.