The Loomis Agency | Agency Profile, Contacts, AOR, Client Relationships

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Golden Chick hires two marketing DMs (Score 37)

Sales lead: These hires will affect the chain's marketing strategy & agency roster. 

• Golden Chick (GC) recently named Shelby Shipley brand manager. 
  • Shipley most recently served as NRO marketing manager of Raising Cane's. 
• GC created a new position by naming Andrew Ross its first-ever creative director. 
  • Ross also joins from Raising Cane's, where he served as a senior graphic designer.
  • He is responsible for all creative duties, including imagery and design. 

GC's target demographic: Gen-Zers & millennials

The company will likely:

• Ramp up ad spend
• Invest in new marketing channels
• Review the agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: GC spent about $5k on digital display ads YTD after not allocating any budget toward this channel during the same time period of 2022. 
• YTD data: 333.1k impressions via YouTube.
• 2021-2022 spend: GC did not allocate any budget toward this channel in 2021 or 2022. 
• Ad location: It placed 100% of these ads directly onto youtube.com.

Additional channel insights  

• Top podcasts sponsored: Outside Podcast.

Agency analysis:

• Opportunity: Get in touch with the new DMs now to be top-of-mind. 
• Current roster:
  • The Power Group: PR AOR
  • The Loomis Agency: creative & media AOR

Insight Sources: Digital spend insights estimated by Podchaser.