The Integer Group - Dallas | Agency Profile, Contacts, AOR, Client Relationships

• The agency will work with Lagunitas's in-house create to make new brand campaigns that will soon launch across various channels.
• One such effort will highlight the brand's new packaging, which has started rolling out onto shells.
• For 2023, Integer's focus will be on developing a new brand platform, "Weirdly Original," with an upcoming campaign that will promote Lagunitas's double IPA, Maximus.
• Integer will handle media of any kind including above the line, OOH, digital, and retail media.
• The brand is shifting to a marketing and media strategy centered around driving higher household penetration.
  • In the past, Lagunitas has relied more heavily on less-scalable music events and events.
• Lagunitas has also recently launched a non-alcoholic brew, sparkling hop water, and a hard sparkling tea line.
• The brand will likely:
  • Launch the new campaign soon
  • Return to heavier ad spend when it does so
  • Conduct additional agency reviews
• Target demographic: 
  • Millennial men

​​​​​​​​​​​​​​​​​​​​Recent leadership shifts:

• Lagunitas's internal creative agency also made several hires such as creative services head Caroline Hall, who joined the company in October.

Additional spending insights:

Additional agency insights:

• Opportunity: Agency reviews often follow one another closely, so get in touch soon to offer PR and/or digital analytics services.
• Current agency roster:
  • ​​​​​​​The Integer Group: Creative, e-Commerce, and media AOR