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Tandem Theory | Agency Profile, Contacts, AOR, Client Relationships

Service: digital agency

Main Telephone
(972) 701-0186
Primary Address
15400 Knoll Trail
Suite 401
Dallas, TX 75248

Tandem Theory Contacts

Contacts (5/10)
Name Title State
Mike M. Chief Operating Officer TX
Sample of Related Brands
Email: *****@*******.***
Main Phone: (972) 701-0186
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15400 Knoll Trail
Suite 401
Dallas, TX

Caitlyn V. Senior Art Director TX
Larry R. Creative Director TX
Brooklynne P. Creative Director TX
Danielle S. Director, Client Service TX

Client Relationships

Brand Service From To Media Spend
** **** ***** ***. Social, Digital *
****-*-******, ***. Creative *

See Winmo sales intelligence in action


Female Gen-X, Millennial Digital Opps: At Home taps media AOR (Score 57)

Sales lead: This appointment will affect the company's marketing strategy & could lead to additional agency shifts. 

  • Ovative its media AOR in March 2023.
  • The agency will handle paid search, paid social, display, video, and affiliate channels. 
  • I believe this replaces incumbent shop Mediahub Global Boston

ATG's target demographic: Gen-X & millennial women 

The company will likely:

  • Review other accounts/seek additional agency assistance
  • Revise media strategy
  • Launch an ad campaign 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: ATG spent approximately $1.2m on digital display ads YTD, about the same as the $1.3m spent in this channel during the same time period of 2022. 
  • YTD data: 160.9m impressions via Facebook (50%), Instagram (32%), YouTube (14%), desktop display (4%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 16% from $12.2m in 2021 to $14.1m in 2022. 
  • Ad location: It placed 95% of these ads directly onto sites such as,,,, and It placed 5% of these ads indirectly through Google AdX+AdSense onto sites such as,,,, and

Additional channel insights  

  • Vivvix: ATG also invests in OOH.

Agency analysis:

  • Opportunity: Reach out now to see if ATG is planning another review. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix