SPM Communications | Agency Profile, Contacts, AOR, Client Relationships

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Shipley Do-Nuts appoints AOR & launches campaign (Score 21)

the brand's first ever professionally developed marketing campaign. The push is called "Do-Happy," and it will be supported in-stores and on social media. It also includes a new consumer website. The company is currently focused on expansion as it plans to open over 350 new locations over the next five years. 

According to Pathmatics, Shipley earned 570.5k impressions YTD through desktop display ads (72%) and mobile display ads (28%). It placed 100% of these ads site direct onto click2houston.com. It spent about $6.9k on digital display ads YTD, just 39% of the $17.6k spent in this channel during the same time period of 2021. Full-year spend jumped from $10.8k in 2020 to $25.4k in 2021. 

Sellers-- Shipley is working on building national brand awareness, so it targets a broad audience. It currently only invests in digital display ads, but it may experiment with other channels in the near future. Traditionally, Shipley is not a big time national advertiser. However, with the recent AOR appointment, and its expansion plans, I predict it will ramp spend up soon. Sellers should reach out to offer campaign ad space.

Agency & martech readers-- Agency reviews commonly follow one another, so reach out soon to be top-of-mind. Garrand Moehlenkamp has creative locked down, and I believe Shipley also works with SPM Communications on PR. I recommend offering digital or media buying/planning assistance for the best chance of picking up some of this company's business.