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SPM Communications | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(214)-379-7000
Primary Address
2332 Irving Blvd
Suite 110
Dallas, TX 75027
USA

SPM Communications Contacts

Contacts (5/14)
Name Title State
Suzanne M. Founder & President TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (214)-379-7000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2332 Irving Blvd
Suite 110
Dallas, TX
75027
USA
Cori M. Account Director TX
Macey R. Senior Account Executive TX
Ashley L. Senior Media Relations Supervisor TX
Sophia F. Senior Account Supervisor TX

Client Relationships

Current Past

Brand Service From To Media Spend
******* *******! Public Relations *
**** *** *** Public Relations *
***** *. ****** Public Relations *
****'* *** *************, ***. Public Relations *
******* ******* ******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Parents Opps: Chuck E. Cheese fills CMO vacancy (Score 50)


Sales lead: Start reaching out now because this hire will directly impact the company's marketing strategy & agency roster.

  • Chuck E. Cheese (CEC) hired Sean Gleason as CMO in April 2023.
  • Gleason has been an independent marketing consultant for the past couple of years. 
  • Prior to that, he was CMO of Dave & Buster's. 
  • This fills the vacancy we told you about in January. 

CEC's target demographic: Gen-X & millennial parents

The company will likely:

  • Revise marketing strategy
  • Outsource some creative, media, social, or digital duties to agency partners

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: CEC spent approximately $2.8m on national TV ads YTD, close to the $2.7m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped 81% from $3.6m in 2021 to $6.5m in 2022. 
  • Ad programming: It placed ads during programming such as PAW Patrol, SpongeBob SquarePants, The Loud House, The Amazing World of Gumball, and Peppa Pig. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: CEC spent around $2.2m on digital display ads YTD, a 69% increase from $1.3m spent in this channel during the same time period of 2022. 
  • YTD data: 263.2m impressions via Facebook (65%), YouTube (19%), and Instagram (16%). 
  • 2021-2022 spend: Full-year spend increased by 14% from $7.9m in 2021 to $9m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, youtube.com, and instagram.com. It placed 1% of these ads indirectly through The Trade Desk onto sites such as yahoo.com and gardenguides.com. 

Additional channel insights  

  • Vivvix: CEC also invests in OOH, print, radio, and local broadcast. 

Agency analysis:

  • Opportunity: CMO hires are the number one sign of upcoming agency hires. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.