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Moroch Partners | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(214) 520-9700
Primary Address
3625 North Hall Street
Suite 1100
Dallas, TX 75219-5110

Moroch Partners Contacts

Contacts (5/26)
Name Title State
Christopher F. President TX
Sample of Related Brands
Email: *****@*******.***
Main Phone: (214) 520-9700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3625 North Hall Street
Suite 1100
Dallas, TX

Pat K. Vice Chairman TX
Stephanie L. Chief Client Officer TX
Tom M. Owner TX
Matt P. Chief Executive Officer TX

Client Relationships

Brand Service From To Media Spend
**** ******** *********** AOR - creative 2014 present *
****** **** ************* creative, public relations 1986 present ****
**** **** ******** media buying & planning, public relations unknown present *
*********, ***. AOR - public relations 2009 present *
******* ********* ******* AOR - creative 2005 present *

See Winmo sales intelligence in action


Gen-Z Parents Opps: Walt Disney Studios promotes two VPs (Score 33)

Mickey wizard hats as I provide more details.

WDS's spend tends to spike ahead of movie releases, so check out a list of the movies it will launch throughout the rest of 2021 here.

According to Pathmatics, WDS's home entertainment segment has spent roughly $429.9k on digital ads YTD, down only slightly (12%) from the roughly $491.2k it spent within the same 2020 timeframe. The brand's estimated full-year 2020 spend dropped by 15% to $1.7m from that of $2m in 2019. So far this year, it has earned around 61.1m digital impressions via Facebook (57%), Instagram (43%) and desktop display (1%) ads.

As you can tell from this focus on Facebook and Instagram advertising, WDS's traditionally parent-oriented target demographic currently consists primarily of Gen-Z. To reach this audience, it may make forays into additional digital channels such as podcast and/or OTT. Kantar data reports that the brand also invests in OOH, print (newspapers) and local broadcast. As I briefly mentioned, its spend will likely pick back up under its newly promoted DMs; however, in the meantime, I suggest sellers focus on offering ways to help optimize WDS's generally declining ad spend.

Agency & martech readers - DM promotions, especially those of people who aren't in brands' top marketing roles, don't always lead to agency reviews. It certainly wouldn't hurt to reach out to remain top-of-mind just in case, though. To the best of our knowledge, your competition will include Moroch Partners (creative and PR), along with an in-house creative team. If WDS's leadership is content with these agency partnerships, you'll have the best luck offering digital analytics and/or social media management services.