Moroch Partners | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (214) 520-9700
Moroch Partners Contacts
Name | Title | State | ||||||||||||
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Christopher F. | President | TX | ||||||||||||
Sample of Related Brands
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Pat K. | Vice Chairman | TX | ||||||||||||
Stephanie L. | Chief Client Officer | TX | ||||||||||||
Tom M. | Owner | TX | ||||||||||||
Matt P. | Chief Executive Officer | TX |
Client Relationships
Brand | Service | From | To | Media Spend |
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**** ******** *********** | AOR - creative | 2014 | present | * |
****** **** ************* | creative, public relations | 1986 | present | **** |
**** **** ******** | media buying & planning, public relations | unknown | present | * |
*********, ***. | AOR - public relations | 2009 | present | * |
******* ********* ******* | AOR - creative | 2005 | present | * |
WinmoEdge
Gen-Z Parents Opps: Walt Disney Studios promotes two VPs (Score 33)
Mickey wizard hats as I provide more details.
WDS's spend tends to spike ahead of movie releases, so check out a list of the movies it will launch throughout the rest of 2021 here.
According to Pathmatics, WDS's home entertainment segment has spent roughly $429.9k on digital ads YTD, down only slightly (12%) from the roughly $491.2k it spent within the same 2020 timeframe. The brand's estimated full-year 2020 spend dropped by 15% to $1.7m from that of $2m in 2019. So far this year, it has earned around 61.1m digital impressions via Facebook (57%), Instagram (43%) and desktop display (1%) ads.
As you can tell from this focus on Facebook and Instagram advertising, WDS's traditionally parent-oriented target demographic currently consists primarily of Gen-Z. To reach this audience, it may make forays into additional digital channels such as podcast and/or OTT. Kantar data reports that the brand also invests in OOH, print (newspapers) and local broadcast. As I briefly mentioned, its spend will likely pick back up under its newly promoted DMs; however, in the meantime, I suggest sellers focus on offering ways to help optimize WDS's generally declining ad spend.
Agency & martech readers - DM promotions, especially those of people who aren't in brands' top marketing roles, don't always lead to agency reviews. It certainly wouldn't hurt to reach out to remain top-of-mind just in case, though. To the best of our knowledge, your competition will include Moroch Partners (creative and PR), along with an in-house creative team. If WDS's leadership is content with these agency partnerships, you'll have the best luck offering digital analytics and/or social media management services.