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Lerma Agency | Agency Profile, Contacts, AOR, Client Relationships


Service: multicultural

Main Telephone
(214) 891-4100
Primary Address
7007 Twin Hills Avenue
Suite 300
Dallas, TX 75231
USA

Lerma Agency Contacts

Contacts (5/24)
Name Title State
Pedro L. Chief Executive Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (214) 891-4100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7007 Twin Hills Avenue
Suite 300
Dallas, TX
75231
USA
Francisco C. Principal, Digital Strategy & Integration TX
Brian L. Principle, Creative TX
Alex C. Principal & Creative TX
Stephanie V. Principal, Brand Leadership TX

Client Relationships

Current Past

Brand Service From To Media Spend
******** **** ****** Multicultural, Digital, Social, Creative *******
*** **** *****, ***. Multicultural *********

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: The Home Depot taps marketing chief amid spend increases (Score 54)


Sales lead: Get in touch soon to secure top priority with the new CMO.

  • The Home Depot (HD) hired Molly Battin as SVP and CMO, effective October 3rd, 2022.
  • Battin most recently served as SVP of global brand marketing at Delta Air Lines.
  • She replaces Adolfo Villagomez, who departed in May for Progress Residential, where he is the CEO.

**Battin does not officially begin until a later date; therefore, we are unable to confirm her email address at this time.**

HD's target demographic: Gen-X and millennial do-it-yourselfers

HD is likely to:

  • Revise marketing strategy
  • Review the current agency roster
  • Hire additional agency assistance (PR/communication)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: HD spent close to $74.3m on national TV ads YTD, a 14% decrease from $86.7m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend increased by 15% from $137.2m in 2020 to $157.5m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NFL Football, Law & Order: Special Victims Unit, The King of Queens, Friends, and Family Feud. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: HD spent around $144.7m on digital display ads YTD, a 15% increase from $125.9m spent in this channel during the same time period of 2021. 
  • YTD data: 18.8b impressions via Facebook (69%), Instagram (22%), desktop video (4%), desktop display (4%), and Twitter (1%).
  • Last year: Full-year spend increased by 13% from $170.8m in 2020 to $193.7m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and yahoo.com. It placed 1% through multiple indirect channels onto sites such as yahoo.com, nextdoor.com, realtor.com, finance.yahoo.com, and fandom.com. 

Additional channel insights  

  • HD also invests in OOH, print, radio, and local broadcast TV ads. 

Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.