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Dieste | Agency Profile, Contacts, AOR, Client Relationships




Service: multicultural marketing, Hispanic specialty

Main Telephone
(214) 259-8000
Primary Address
1999 Bryan Street
Suite 2700
Dallas, TX 75201
USA

Dieste Contacts

Contacts (5/14)
Name Title State
Tony D. Founder & Chairman TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (214) 259-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1999 Bryan Street
Suite 2700
Dallas, TX
75201
USA

Greg K. Chief Executive Officer TX
Stacie D. Chief Financial Officer TX
Arturo L. Senior Director, Art TX
Diego L. Associate Media Director TX

Client Relationships


Brand Service From To Media Spend
**** ***** **** media buying & planning 2013 present *
**** ****** ***** media buying & planning 2013 present **
**** ******* ***** media buying & planning 2013 present *
**** *** ***** media buying & planning 2013 present *
**** *****, ***. creative, media planning, social 2013 present ********

See Winmo sales intelligence in action

WinmoEdge

Gen Z Male Opps: Pizza Hut names CMO, CBO from KFC, plans to push digital innovations (Score 94)


Taco Bell last year.

According to AdAge, PH also hired David Graves, former KFC marketing strategy and innovation director, as its chief brand officer (CBO) in January 2020. He replaces Marianne Radley, CBO of close to two years who left in December 2019 for no reported reason. 

The Q4 earnings call reported a 4% drop in US same-store sales, and Yum! executives are hoping to bolster PH's loyalty program and online ordering options to help the brand become more profitable. As you might have recalled upon seeing "KFC," that brand began reinventing its mascot, Colonel Sanders, in 2015 with the help of Cheetos mascot Chester Cheetah who posed as the Colonel in June 2019. 

PH spent around $7 million from February 2019 - 2020 on digital display ads, according to iSpot. For comparison's sake, and to help you predict what might happen under Felix's and Graves's leadership, see the spending pattern differences between PH and KFC below. You may see PH spending shift to reflect more similar patterns to KCF over the next year. 

  Digital Display   National TV
Brand Feb 9, 2019 - 2020 Feb 9, 2018 - 2019 Networks Top Ad Destinations FY 2019 FY 2018 Jan 1 - Feb 11, 2020 Top Shows 2019
Pizza Hut $7,000,000 $6,100,000 YouTube ($4,300,000) youtube.com $206,324,631 $238,364,605 $41,881,613 Click
KFC $7,800,000 $5,400,000 Site Direct ($6,700,000) vox.com, sbnation.com, theverge.com, yahoo.com and polygon.com $220,092,156 $218,330,027 $26,170,643 Click
DIFFERENCE $800,000 $700,000       $20,034,578 $15,710,970  

 

Sellers -- Since KFC tends to spend the most on national TV targeting male Gen Z and millennial sports-oriented audiences, we could likely see PH take a similar approach under Felix and Graves. Yum! aims to revive this brand using strategies similar to KFC, evidently, so also consider offering radio and OOH space for PH locations nearer to you--see all US locations listed here. Upon a quick scan, it appears to have the most locations in the Southeast, which doesn't surprise me; we have a bounty of PHs in Atlanta. See if PH is interested in paid social space; it might be able to increase Gen Z touch with social commerce.

Agencies -- PH could decide to build out a stronger in-house marketing team similar to KFC, as well as partner with Wieden + Kennedy, so get on Felix's and Graves's radars soon to get them to consider your digital targeting services. If you offer ingenious creative work, they may also be interested in having your help with a narrative push, particularly if you're a comedic thinker. The current agency PH roster includes Blue 449 for media buying, planning and digital targeting. No one seems to be handling social commerce efforts; see if PH is interested in targeting these younger generations with your social media specialties.