Dieste | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural marketing, Hispanic specialty
- Main Telephone
- (214) 259-8000
|Greg K.||Chief Executive Officer||TX|
Sample of Related Brands
|Stacie D.||Chief Financial Officer||TX|
|Tony D.||Founder & Chairman||TX|
|Ty N.||Director, Finance||TX|
|Dario C.||Associate Creative Director||TX|
|**** ***** ****||media buying & planning||2013||present||*|
|**** ****** *****||media buying & planning||2013||present||**|
|**** ******* *****||media buying & planning||2013||present||*|
|**** *** *****||media buying & planning||2013||present||*|
|**** *****, ***.||creative, media planning, social||2013||present||********|
Gen Z Male Opps: Pizza Hut names CMO, CBO from KFC, plans to push digital innovations (Score 94)
Taco Bell last year.
According to AdAge, PH also hired David Graves, former KFC marketing strategy and innovation director, as its chief brand officer (CBO) in January 2020. He replaces Marianne Radley, CBO of close to two years who left in December 2019 for no reported reason.
The Q4 earnings call reported a 4% drop in US same-store sales, and Yum! executives are hoping to bolster PH's loyalty program and online ordering options to help the brand become more profitable. As you might have recalled upon seeing "KFC," that brand began reinventing its mascot, Colonel Sanders, in 2015 with the help of Cheetos mascot Chester Cheetah who posed as the Colonel in June 2019.
PH spent around $7 million from February 2019 - 2020 on digital display ads, according to iSpot. For comparison's sake, and to help you predict what might happen under Felix's and Graves's leadership, see the spending pattern differences between PH and KFC below. You may see PH spending shift to reflect more similar patterns to KCF over the next year.
|Digital Display||National TV|
|Brand||Feb 9, 2019 - 2020||Feb 9, 2018 - 2019||Networks||Top Ad Destinations||FY 2019||FY 2018||Jan 1 - Feb 11, 2020||Top Shows 2019|
|Pizza Hut||$7,000,000||$6,100,000||YouTube ($4,300,000)||youtube.com||$206,324,631||$238,364,605||$41,881,613||Click|
|KFC||$7,800,000||$5,400,000||Site Direct ($6,700,000)||vox.com, sbnation.com, theverge.com, yahoo.com and polygon.com||$220,092,156||$218,330,027||$26,170,643||Click|
Sellers -- Since KFC tends to spend the most on national TV targeting male Gen Z and millennial sports-oriented audiences, we could likely see PH take a similar approach under Felix and Graves. Yum! aims to revive this brand using strategies similar to KFC, evidently, so also consider offering radio and OOH space for PH locations nearer to you--see all US locations listed here. Upon a quick scan, it appears to have the most locations in the Southeast, which doesn't surprise me; we have a bounty of PHs in Atlanta. See if PH is interested in paid social space; it might be able to increase Gen Z touch with social commerce.
Agencies -- PH could decide to build out a stronger in-house marketing team similar to KFC, as well as partner with Wieden + Kennedy, so get on Felix's and Graves's radars soon to get them to consider your digital targeting services. If you offer ingenious creative work, they may also be interested in having your help with a narrative push, particularly if you're a comedic thinker. The current agency PH roster includes Blue 449 for media buying, planning and digital targeting. No one seems to be handling social commerce efforts; see if PH is interested in targeting these younger generations with your social media specialties.