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Millennial Media Opps: Corner Bakery Cafe taps new top marketer (Score 52)
assigned its current top marketing role, that of marketing VP, to Rosie Davenport at the end of 2021. Davenport joined from Boston Market, where she was VP of digital sales. She may take the place of former CMO Donna Spangler-Josephson, who departed in May 2021, but CBC also may continue seeking a new CMO. Either way, Davenport will have a say on the company's strategy, so keep it on your radar.
According to iSpot, CBC hasn't invested in national TV since 2021, when a commercial aired during Beach Volleyball. In 2021, the company allocated around around $1.7k toward this channel, down 37% from when it allocated around $2.7k in 2020.
In 2021, Pathmatics reports CBC spent roughly $81.7k on digital ads, down 8% from the roughly $88.5k it spent in 2020. Last year, the company ended up earning ~9.5m digital impressions via Instagram (60%), Facebook (38%) and desktop display (2%) ads.
CBC primarily targets millennials, so sellers able to offer high-ROI strategies among this audience will have an upper hand when it comes to securing ad dollars. Per Kantar data, CBC also invests in OOH and local broadcast. Hopefully, spend will pick back up under these new DMs.
Agency & martech readers - The company's roster could shift as a result of this hire; keep it on your roster for future work. Winmo states CBC has an in-house media team and works with creative, digital and media planning AOR Click Here (digital). However, right now, an in-house team is spearheading most creative.