Camelot Strategic Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (214) 373-6999
Camelot Strategic Marketing & Media Contacts
|Alex R.||Chief Marketing Officer||TX|
Sample of Related Brands
|Sam B.||Chief Executive Officer||TX|
|Jack M.||Chief Financial Officer||TX|
|Ben C.||President & Chief Operating Officer||TX|
|Nora D.||Director, Social Media & Platforms||TX|
Male Gen-Z, Millennial Opps: Zaxby's releases fresh creative work (Score 38)
website. The campaign is being supported online through social media activations until the big game. Zaxby's worked with its creative AOR Tombras on the ad. The chain is promoting its new Buffalo Garlic Blaze signature sauce with this push.
Per Pathmatics, Zaxby's earned 475.4m impressions in 2021 through desktop video ads (68%), Facebook ads (16%), Instagram ads (15%) and Twitter ads (1%). It placed the majority (96%) of these ads site direct onto sites such as youtube.com, facebook.com, instagram.com, twitter.com and whnt.com. It placed the remainder (4%) indirectly through Amazon and Google AdX+AdSense onto sites such as twitch.tv, wsbtv.com, dailymail.co.uk, finance.yahoo.com, chess.com and tappedout.net. It spent around $6.4m on digital display ads in 2021, a slight 6% decrease from $6.8m spent in this channel during 2020.
According to iSpot, Zaxby's spent around $5m on national TV ads in 2021, a 16% increase from $4.3m spent in this channel during 2020. It placed ads during programming such as "College Football," "College Basketball," "College Football Scoreboard" and "NFL Football,"
Sellers-- Zaxby's mainly targets Gen-Z and millennial men through digital display and national TV ads. In 2021, it increased TV spend, while it decreased digital spend. It also invests in OOH and local broadcast TV ads, per Kantar. You can use Zaxby's location finder here, to see where you may be able to offer local ad space. Reach out soon to see if you can provide last-minute campaign ad space.
Agency & martech readers-- Zaxby's creative and PR AOR is Camelot Strategic Marketing & Media. For the best chance of picking up some of the chicken finger chain's business, I advise offering digital or social media assistance.