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Camelot Strategic Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (214) 373-6999
Primary Address
8140 Walnut Hill Lane
Suite 1000
Dallas,
TX
75231
USA
Camelot Strategic Marketing & Media Contacts
Contacts (5/39)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jack M. | Chief Financial Officer | TX | ||||||||||||
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Sample of Related Brands
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| Ben C. | President & Chief Operating Officer | TX | ||||||||||||
| Alex R. | Chief Marketing Officer | TX | ||||||||||||
| Sam B. | Chief Executive Officer | TX | ||||||||||||
| Nora D. | Director, Social Media & Platforms | TX | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: QuickBooks launches campaign amid digital spend increase
Sales Lead: launched a new digital campaign that promoted small businesses to consumers.
- Creative AOR designed "Small Business Spotting" to increase small businesses' recognition across the US.
- The brand will likely:
- Target demographic:
- Primary: Gen-Z and millennial men
- Secondary: Business DMs
Recent leadership shifts:
- QuickBooks hired Michele Don Durbin, the VP of marketing for its accounting and live portfolios, in February.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, QuickBooks has spent approximately $19.5m on national TV commercials, less than half of the approximately $40m spent within the same 2022 timeframe.
- Last year: The brand spent around $64.9m on this channel last year and 15% less, around $55.3m, in 2021.
- 2023 ad programming: QuickBooks's 2022 commercials have targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, FOX NFL Sunday, The NFL Today, and College Basketball.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The brand has allocated roughly $15.5m toward digital ads YTD, almost triple the roughly $5.5m allocated by this point last year.
- YTD data: Since the beginning of 2022, QuickBooks has earned ~2.1b digital impressions via Facebook (55%), Instagram (40%), YouTube (3%), desktop display (1%), and mobile display (1%) ads.
- Last year: In 2022, the brand's estimated full-year spend decreased by 20% to $22m from that of $27.5m in 2021.
- Additional channel insights
- The brand primarily utilizes digital, local broadcast, Facebook, Instagram, and online video (primarily via Youtube.com) ads, and it secondarily utilizes radio, TikTok, and Twitter ads.
- It holds planning conversations in Q2 and buying conversations in Q1.
- QuickBooks sponsors podcasts such as The Glenn Beck Program, The School of Greatness, NPR News Now, CNN, and Up First.
- Additionally, the brand utilizes short form DRTV.
- It has very highly concentrated network TV coverage, and it's likely a campaign will launch in the next 60 days or so.
- QuickBook's top TV networks include TDC, NBCS, MTV, and REELZ.
Additional agency insights:
- Opportunity: Get in touch to see if QuickBooks needs brand-specific PR, multicultural, and/or experiential assistance.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .