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Camelot Strategic Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (214) 373-6999
Main Fax (214) 373-6854
Primary Address
8140 Walnut Hill Lane
Suite 700
Dallas, TX 75231
USA

Camelot Strategic Marketing & Media Contacts

Contacts (5/26)
Name Title State
Brenda W. Co-Founder & President TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (214) 373-6999
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 8140 Walnut Hill Lane
Suite 700
Dallas, TX
75231
USA

Tom K. Chief Executive Officer TX
Chris S. Chief Operating Officer TX
Jack M. Chief Financial Officer TX
Brian G. Chief Integration Officer, Digital TX

Client Relationships


Brand Service From To Media Spend
*-******, ***. Media Buying, Media Planning unknown present ********
*** **** *******, ***. media buying & planning unknown present *******
****** *******, ***. Digital 2016 present *******
****.*** Digital 2016 present ****
********* **** Media Buying, Media Planning 2017 present *******

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WinmoEdge

Score 91 - Review Imminent Update: #264 TGI Fridays launches new Endless Apps campaign


 

Newman couldn't keep up with all of the uneaten food

Created by The Richards Group, back on board as creative AOR after losing the account in 2015, the new ad campaign includes Fridays' usual national TV heavy media mix. While there's hopefully still new campaign revenue to secure here, I'm mentioning this more because I'm thinking creative could still be in play.

I know - Richards just got it back, what do you mean? First, they were hired before the arrival of new CMO Stephanie Perdue (research here). Second, its not like Fridays was doing much better during Richards' previous tenure (2011-2015). I'm not saying it's Richards fault. Blame the economic collapse for diners unwillingness to overspend on microwaved entrees But it's not like Richards was helping Fridays back the downward casual dining trend then. And consumers' willingness to spend has only gotten worse since then. 

Now, Fridays wants to transform from a Chotchkie's casual dining rival to a suburban gastropub (research here). Sorry, but endless apps isn't going to get them there. The Richards hire feels similar to the Braves signing two 40-year-old pitchers to hold them over until next season. We'll see and I could easily be wrong. I wouldn't be surprised if Bartolo Colon pitched until he's 65 either. 

We've heard that media recently moved to here).

Additional Insight

Media Spend: Fridays has spent about $40-$50 million annually on measured media since 2014, almost all of which supports cable and network TV ads, according to Kantar Media. Most of the small remaining budget supports radio and display ad.s 

TV Breakdown: $31.7 million went to national TV ads the last year, iSpot.tv reports. Top targeted programming included the Rio Olympics, "The Late Late Show with James Corden," "South Park" and "Sportscenter." For comparison, Fridays allocated almost $50 million to national TV ads in 2015. 

Digital Breakdown: $769,000 has garnered 80.2 million display impressions the last 12 months, down from $2.6 million for 181 million impressions a year earlier, per s. The drop came last year as desktop video fell to 1% of monthly spend from 474% in 2015. 

However, ads are still running mostly site direct. The only sites the last year to receive more than $40,000 in support are wikia.com (Fandom), aplus.com and thrillist.com. 

TGI Friday's 
19111 North Dallas Parkway 
Suite 165 
Dallas, TX 75287 
(972) 662-5400

Stephanie Perdue
Chief Marketing Officer
(972) 662-5400
sperdue@fridays.com

Cindy Syracuse
Vice President, Marketing Activation
(972) 662-5400
​csyracuse@fridays.com

Jennifer Claybaugh
Manager, Media & Digital Marketing
(972) 662-5400
​jclaybaugh@fridays.com