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Ansira | Agency Profile, Contacts, AOR, Client Relationships


Service: branding, branding strategy

Main Telephone
(800) 231-8179
Primary Address
13155 Noel Road
Dallas, TX 75240
USA

Ansira Contacts

Contacts (3)
Name Title State
Irais F. Manager, Account TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (800) 231-8179
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 13155 Noel Road

Dallas, TX
75240
USA
Mandy S. Assistant Vice President, Client Partnerships TX
Megan D. Assistant Vice President, Strategy TX

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Future Possibility Update: El Pollo Loco increasing personalized marketing efforts (Score 29)


Update: Struggling El Pollo Loco just hired Bernard Acoca as their new CEO to succeed retiring Steve Sather (more below). But, Sather isn't completely out of the picture yet, delivering new marketing information during El Pollo's Q4 earnings call. 

Most notably, El Pollo has been using analytics agencies Punch and Ansira to work on customer insight and personalized customer marketing. Sather notes that they plan to start "implementing new marketing programs resulting from this analysis over the next several months." 

And, El Pollo has completed integrating their mobile ordering and delivery platforms with DoorDash; they are developing self-ordering kiosks, which will be tested in locations at the end of the year; and they are continuing to heavily market their $5 combos. 

So, sellers should begin reaching out to secure revenue from these new initiatives and the new campaigns set to roll out soon. An advantage will go to those in Southern California since 80% of Pollo's locations are there. But, there will also be an advantage for sellers in Dallas since El Pollo just launched a huge new radio campaign in the Dallas area. El Pollo tends to spend to the most during Q1 and Q4. 

Below was originally published 3/8:

retiring Steve Sather. His experience includes president of Starbucks' Teavana, CMO of L'Oreal and SVP of marketing and category at Starbucks. 

A new CEO hire isn't often a surefire sign that an agency review will occur in the short-term, but Acoca has a ton of marketing experience. Plus, Ed Valle has been CMO for almost seven years, putting him way past Vitro Agency (creative since 2016). 

Sellers - as we've reported (more info below), El Pollo Loco continues to boost their broadcast and digital budgets. Historically, their top advertising periods are Q1 and Q4. An advantage securing deals should go to those in Southern California, since 80% of Pollo's locations are there.

Below was originally published 1/12:

El Pollo Loco, a chicken QSR chain with more than 470 locations across the US, has released a new "Under 500 Calories" menu, available for a limited time (likely until people start breaking their New Year's Resolution to eat healthier). The new menu comes shortly after CEO Stephen Sather announced a brand relaunch and an expansion of their digital presence, including social, digital and loyalty program  (more info below). 

Their top spending periods are Q1 and Q4, and they are increasing broadcast spending in order to appeal to a wider range of diners. But, readers in Southern California will likely have an advantage securing revenue, since about 80% of Pollo's locations are there. 

Pathmatics, Pollo has only spent $6,400 on digital in 2017 which was down $331,300 from 2016. 

Below was originally published 11/16:

only been in Dallas for a year, for instance.

Further, system-wide they're expanding marketing in two main areas: programs based on customer buying habits, particularly the loyalty program, and an improved digital presence, including social media and digital media. For example, they're investing in systems to analyze loyalty customer data and create marketing programs based on customer buying habits, Sather explained, meaning decision makers should be open to martech and digital pitches. 

Sellers - Pollo's ad budgets have already been up since they Statsocial, El Pollo's top audience is Hispanics, but they want to boost awareness with a wide range of diners, hence the big broadcast push. Their top spending periods are Q1 and Q4, and their top spending channels are outdoor, radio, digital, and spot TV.  Readers in Southern California will likely have an advantage larger deals because about 80% of Pollo's units are there. 

Pathmatics, Pollo has only spent $6,000 on display YTD, which is down $301,000 from the same period in 2016.

Top targeted sites this year are my.xfinity.com, history.com, crackle.com, games.xfinity.com, fox.com and foxla.com. El Pollo hired Harmelin as digital and traditional media AOR.