Insight Sources: Broadcast insights estimated by Vivvix.
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3Headed Monster | Agency Profile, Contacts, AOR, Client Relationships
Service: Creative agency
- Main Telephone
- (972) 685-0479
Primary Address
211 North Ervay Street
Suite 450
Dallas,
TX
75201
USA
3Headed Monster Contacts
Contacts (5/14)
Name | Title | State | ||||||||||||
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Shon R. | Founder, Creative Chairman & Chief Executive Officer | TX | ||||||||||||
Sample of Related Brands
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Crystal A. | Partner, Chief Strategy Officer | TX | ||||||||||||
Mark F. | Co- Founder & Director, Design | TX | ||||||||||||
Travis H. | Senior Designer & Art Director | TX | ||||||||||||
Kevin W. | Creative Director | TX |
WinmoEdge
Male Millennial, Gen-Z Opps: Wingstop taps 72andSunny as creative AOR (Score 24)
Sales lead: This appointment may lead to spend shifts & additional agency reviews.
- year.
- The chain selected 72andSunny as its lead creative agency in April 2023.
- This replaces Leo Burnett, which won the account in 2018.
- Joanne Davis Consulting handled the review process.
Wingstop's target demographic: Male Gen-Zers & millennials
The company will likely:
- Release fresh creative/launch a campaign
- Ramp up ad spend
- Review other agency relationships
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Wingstop spent around $4.5m on national TV ads YTD, about half (52%) of the $8.7m spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend jumped by 25% from $29.7m in 2021 to $37.2m in 2022.
- Ad programming: It placed ads during programming such as College Basketball, NBA Basketball, WWE Monday Night RAW, Friday Night SmackDown, and Fútbol Mexicano Primera División.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Wingstop spent approximately $7.1m on digital display ads YTD, a 48% increase from $4.8m spent in this channel during the same time period of 2022.
- YTD data: 948.6m impressions via Facebook (53%), Instagram (34%), Twitter (6%), YouTube (3%), and desktop video (3%).
- 2021-2022 spend: Full-year spend increased by 6% from $20.3m in 2021 to $21.6m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, twitch.tv, and youtube.com.
Additional channel insights
- Vivvix: Wingstop also invests in OOH, radio, and local broadcast.
Agency analysis:
- Opportunity: Agency reviews tend to follow one another, so contact Wingstop's DMs to see if it plans on making any more changes.
- Current roster:
- Starcom Worldwide: media AOR
- 3Headed Monster: social AOR
- MSLGroup: PR AOR
- 72andSunny: creative AOR