Back to All Agencies

THIRD EAR | Agency Profile, Contacts, AOR, Client Relationships


Service: multicultural marketing, Hispanic specialty, Full Service/Integrated

Main Telephone
Primary Address
828 West 6th Street
Suite 150
Austin, TX 78703
USA

THIRD EAR Contacts

Contacts (5/15)
Name Title State
Ed C. Chief Strategy Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 828 West 6th Street
Suite 150
Austin, TX
78703
USA
Manny F. Chief Executive Officer & Managing Partner TX
Alejandro R. Founder & Chief Executive Officer TX
Scott R. Chief Financial Officer TX
Evana F. Art Director TX

Client Relationships

Current Past

Brand Service From To Media Spend
******** ***** *********** | ******** ****** ***** Multicultural *
*****, ***. Digital, Media Buying, Media Planning, Multicultural *
****** ********* **********, ***. Multicultural *
****** ****** ************ Multicultural *
*****-*** Multicultural, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Opps: Bob's Discount Furniture announces new media AOR (Score 69)


Sales lead: This appointment will affect the company's media strategy & agency roster. 

  • Horizon Next as its media AOR in June 2023. 
  • The agency is responsible for all paid media such as TV, CTV, OOH, social, search, digital audio, and programmatic. 
  • This replaces Havas Media, which won the account in 2017.
  • Pile and Co. handled the review. 

Target demographic: Millennials & Gen-X women

The company will likely:

  • Continue increasing ad spend
    • Digital spend is down YTD, but the company drastically increased spend in 2022
  • Review other agency relationships/seek additional assistance
  • Revise media strategy

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Bob's spent around $1.7m on national TV ads YTD, equal to the amount it spent during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 82% from $2.2m in 2021 to $4m in 2022. 
  • Ad programming: It placed ads during programming such as Jeopardy!, Noticiero Univisión, Primer impacto, 1st Look, and Today. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Bob's spent around $4.2m on digital display ads YTD, a 14% decrease from $4.9m spent in this channel during the same time period of 2022. 
  • YTD data: 389.9m impressions via desktop video (35%), Facebook (34%), YouTube (14%), Instagram (9%), desktop display (6%), and mobile display (2%). 
  • 2021-2022 spend: Full-year spend skyrocketed from $1.4m in 2021 to $12.2m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as twitch.tv, facebook.com, youtube.com, instagram.com, and cbslocal.com. It placed 1% of these ads indirectly through Display & Video 360 onto sites such as weather.com, earthlink.net, trulia.com, sheknows.com, and foxnews.com. 

Additional channel insights  

  • Vivvix: It also invests in OOH, radio, and local broadcast. 
    • It holds media planning discussions in Q2, and it buys during Q1. 

Agency analysis:

  • Opportunity: Agency reviews commonly follow one another, so get in touch now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.