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THIRD EAR | Agency Profile, Contacts, AOR, Client Relationships


Service: multicultural marketing, Hispanic specialty, Full Service/Integrated

Main Telephone
(512)-479-6200
Primary Address
828 West 6th Street
Suite 150
Austin, TX 78703
USA

THIRD EAR Contacts

Contacts (5/17)
Name Title State
Alejandro R. Founder & Chief Executive Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (512)-479-6200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 828 West 6th Street
Suite 150
Austin, TX
78703
USA
Scott R. Chief Financial Officer TX
Serge F. Chief Creative Officer TX
Ed C. Chief Strategy Officer TX
Manny F. Chief Executive Officer & Managing Partner TX

Client Relationships

Current Past

Brand Service From To Media Spend
******** ***** *********** | ******** ****** ***** Multicultural *
*****, ***. Digital, Media Buying, Media Planning, Multicultural *
*****-*** Multicultural, Media Buying, Media Planning *
***'* ******** *********, ***. Multicultural *
** ***** **** Multicultural, Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: MLB releases first creative work from new AOR (Score 55)


Sales lead: Reach out now to offer last-minute campaign ad space. 

  • Major League Baseball (MLB) just kicked off a new campaign called "Baseball is Something Else."
  • It will be supported across OOH, print, digital, experiential, and TV. 
  • We predicted this campaign when we told you about MLB's new creative AOR, month.

MLB's target demographic: Male Gen-X & millennial baseball fans 

The league will likely:

  • Ramp up ad spend throughout the 2023 season
  • Review other accounts/seek additional agency partners (recent creative AOR appointment)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: MLB spent nearly $1.2m on national TV ads YTD, a huge jump from $6k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 20% from $8.3m in 2021 to $10m in 2022. 
  • Ad programming: It placed ads during programming such as 2023 World Baseball Classic, MLB Baseball, Baseball Tonight, and NBA Basketball.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: MLB spent about $7.1m on digital display ads YTD, more than double the $3m spent in this channel during the same time period of 2022. 
  • YTD data: 817.9m impressions via Facebook (57%), YouTube (22%), Instagram (13%), desktop display (7%), Twitter (1%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 33% from $19.7m in 2021 to $26.2m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, cincinnati.com, and twitter.com. It placed 1% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as yahoo.com, football.fantasysports.yahoo.com, mynorthwest.com, realtor.com, and ebay.com.

Additional channel insights  

  • Vivvix: MLB also invests in OOH, print, radio, and local broadcast.

Agency analysis:

  • Opportunity: Keep reaching out to MLB's DMs because agency reviews tend to follow one another. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.