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THIRD EAR | Agency Profile, Contacts, AOR, Client Relationships




Service: multicultural marketing, Hispanic specialty, Full Service/Integrated

Main Telephone
(512)-479-6200
Primary Address
828 West 6th Street
Suite 150
Austin, TX 78703
USA

THIRD EAR Contacts

Contacts (5/17)
Name Title State
Serge F. Chief Creative Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (512)-479-6200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 828 West 6th Street
Suite 150
Austin, TX
78703
USA

Ed C. Chief Strategy Officer TX
Manny F. Chief Executive Officer & Managing Partner TX
Alejandro R. Founder & Chief Executive Officer TX
Scott R. Chief Financial Officer TX

Client Relationships


Brand Service From To Media Spend
******** ***** *********** | ******** ****** ***** Multicultural *
*****, ***. Digital, Media Buying, Media Planning, Multicultural *
*****-*** Multicultural, Media Buying, Media Planning *
***'* ******** *********, ***. Multicultural *
** ***** **** Multicultural, Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: MLB releases first creative work from new AOR (Score 55)


Sales lead: Reach out now to offer last-minute campaign ad space. 

  • Major League Baseball (MLB) just kicked off a new campaign called "Baseball is Something Else."
  • It will be supported across OOH, print, digital, experiential, and TV. 
  • We predicted this campaign when we told you about MLB's new creative AOR, month.

MLB's target demographic: Male Gen-X & millennial baseball fans 

The league will likely:

  • Ramp up ad spend throughout the 2023 season
  • Review other accounts/seek additional agency partners (recent creative AOR appointment)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: MLB spent nearly $1.2m on national TV ads YTD, a huge jump from $6k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 20% from $8.3m in 2021 to $10m in 2022. 
  • Ad programming: It placed ads during programming such as 2023 World Baseball Classic, MLB Baseball, Baseball Tonight, and NBA Basketball.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: MLB spent about $7.1m on digital display ads YTD, more than double the $3m spent in this channel during the same time period of 2022. 
  • YTD data: 817.9m impressions via Facebook (57%), YouTube (22%), Instagram (13%), desktop display (7%), Twitter (1%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 33% from $19.7m in 2021 to $26.2m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, cincinnati.com, and twitter.com. It placed 1% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as yahoo.com, football.fantasysports.yahoo.com, mynorthwest.com, realtor.com, and ebay.com.

Additional channel insights  

  • Vivvix: MLB also invests in OOH, print, radio, and local broadcast.

Agency analysis:

  • Opportunity: Keep reaching out to MLB's DMs because agency reviews tend to follow one another. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.