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The Fletcher Group | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(303)-929-9636
Primary Address
3406 Foothill Parkway
Austin, TX 78731

The Fletcher Group Contacts

Contacts (4)
Name Title State
Jennifer T. President TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (303)-929-9636
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3406 Foothill Parkway

Austin, TX
78731
Alissa C. Account Director TX
Carey M. Vice President TX
Erin D. Executive Vice President TX

Client Relationships

Current Past

Brand Service From To Media Spend
******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

B2B Opps: TreviPay hires marketing chief amid spend declines (Score 58)


Sales lead: This hire will affect the company's marketing strategy & may lead to agency shifts. 

  • TreviPay tapped Allen Bonde as CMO in January 2023.
  • Bonde joins from Synthesio, where he also served as CMO. 
  • He is responsible for global marketing operations and leading a digital transformation. 

Key 2022 hires:

  • Emily Peugh joined as senior content marketing specialist in September. 
  • Sharon Bock joined as marketing operations & campaign manager in August.
  • Adam Knoblauch joined as strategic marketing manager in August. 

TreviPay's target demographic: Businesses 

The company will likely: 

  • Ramp ad spend back up
  • Invest in new marketing channels
  • Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: TreviPay did not allocate any budget toward national TV ads in 2022.
  • 2020-2021 spend: It spent around $135.5k during 2021.
    • It did not air any ads in 2020.
  • Ad programming: It placed ads during programming such as FOX & Friends First, FOX and Friends, CBS Saturday Morning, FOX and Friends Saturday, and CNN Newsroom Live. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: TreviPay spent around $2.8k on digital display ads in 2022, a 45% decrease from $5.1k spent in this channel during 2021. 
  • 2022 data: 690.8k impressions via programmatic ads. 
  • Ad location: It placed 100% of these ads programmatically through Google Display Network onto sites such as looper.com, tampabay.com, romsfun.com, itsthevibe.com, and dictionary.com. 

Agency analysis:

  • Opportunity: Reach out to the new CMO now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Adbeat.