Insight Sources: Broadcast insights estimated by Podchaser.
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Preacher | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service creative agency
- Main Telephone
- (512) 489-0200
Primary Address
119 West Eighth Street
Austin,
TX
78701
USA
Preacher Contacts
Contacts (5/36)
Name | Title | State | ||||||||||||
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Seth G. | Founder & Chief Strategy Officer | TX | ||||||||||||
Sample of Related Brands
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Rob B. | Founder & Chief Creative Officer | TX | ||||||||||||
Krystle L. | Founder & Chief Executive Officer | TX | ||||||||||||
Heath T. | Group Brand Director | TX | ||||||||||||
Will M. | Art Director | TX |
WinmoEdge
Male Millennial, Gen-Z Opps: Sport Clips kicks off campaign, new tagline (Score 57)
Sales lead: Reach out now to offer ad space so you can score some of these extra campaign ad dollars.
- Sport Clips (SC) just debuted a new campaign and tagline: "It's a Game Changer."
- The push includes three 30-second ads that will run across linear TV, streaming video, radio, social, & digital.
- SC's creative AOR, Preacher, helped with the campaign.
- We told you about SC's new CDO last October.
Target demographic: Gen-Z & millennial men
The company will likely:
- Ramp up ad spend for the next few months
- Seek digital or social media agency assistance
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: SC spent approximately $1.8m on national TV ads YTD, a 10% decrease from $2m spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend fell by 12% from $6.7m in 2021 to $5.9m in 2022.
- Ad programming: It placed ads during programming such as The Office, Naked and Afraid, South Park, The Curse of Oak Island, and Pawn Stars.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: SC spent about $1m on digital display ads YTD, equal to the amount it spent in this channel during the same time period of 2022.
- YTD data: 105m impressions via Facebook (43%), desktop video (25)%, YouTube (19%), Instagram (11%), and desktop display (2%).
- 2021-2022 spend: Full-year spend fell 30% from $3.3m in 2021 to $2.3m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, twitch.tv, youtube.com, instagram.com, and nba.com.
Additional channel insights
- Vivvix: SC also invests in OOH and local broadcast.
- It holds media planning discussions in Q2, and it buys during Q1.
- Top podcasts sponsored: Pardon My Take, 2 Bears, 1 Cave with Tom Segura & Bert Kreischer, The Art of Manliness, Spittin Chiclets, and Comedy Bang Bang: The Podcast.
Agency analysis:
- Opportunity: You will likely have the best chance of picking up digital or social media duties.
- Current roster:
- Preacher: creative AOR
- GSD&M: media buying & planning
- Stone Ward Advertising: PR