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Preacher | Agency Profile, Contacts, AOR, Client Relationships




Service: full-service creative agency

Main Telephone
(512) 489-0200
Primary Address
119 West Eighth Street
Austin, TX 78701
USA

Preacher Contacts

Contacts (5/34)
Name Title State
Marissa S. Designer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (512) 489-0200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 119 West Eighth Street

Austin, TX
78701
USA

Wendy A. Junior Designer TX
Anmei L. Junior Production Artist TX
Candice B. Graphic Designer TX
Jenna K. Designer TX

Client Relationships


Brand Service From To Media Spend
***** ******'* Creative *
******* Creative *******
***** Creative *****
**** ******, ***. Creative *******
**** **** Creative ********

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WinmoEdge

Millennial, Gen-X Media Opps: High Noon launches campaign for Memorial Day vacationers


Canned vodka brand Preacher, the work will continue running on broadcast and streaming TV; it also includes social media, OOH and paid search elements. Sellers should contact soon to secure last-minute ad dollars.

This campaign launched just as HN released a limited-edition "pool" pack with two new flavors. It also dropped brand swimsuits made possible by a collaboration with Tropical Bros. We will likely see promotional activity around these launches as well.

According to iSpot, HN has allocated roughly $679.5k toward national TV commercials YTD, more than double the roughly $308.4k it had allocated by this point last year. The brand ended up allocating roughly $2.1m toward this channel last year, around 4x the roughly $526.2k it allocated in 2020. HN's 2022 commercials have targeted Gen-X watching shows such as The 64th Annual Grammy Awards, The Masked Singer, Chicago Fire, The Resident and Two and a Half Men.

So far this year, Pathmatics shows the brand has spent approximately $53.3k on digital ads, down only slightly (<1%) from the approximately $53.5k spent within the same 2021 timeframe. In 2021, HN's estimated full-year spend dropped significantly to $193.7k from that of $559.5k in 2020. The brand has earned around 6.4m digital impressions YTD via Instagram (49%), Facebook (40%), desktop display (5%) and mobile display (5%) ads. 

Although digital spend isn't dropping as sharply anymore, it's still dropping. On the other hand, the significant increase in TV spend leads me to believe HN is targeting millennials and Gen-X more than Gen-Z right now. 

Agency & martech readers - To the best of our knowledge, parent company MUH-TAY-ZIK / HOF-FER.