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McGarrah Jessee | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(512) 225-2000
Primary Address
121 West Sixth Street
Austin, TX 78701
USA

McGarrah Jessee Contacts

Contacts (5/22)
Name Title State
Jen H. Chief Strategy Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (512) 225-2000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 121 West Sixth Street

Austin, TX
78701
USA
Tim R. Chief Creative Officer TX
Mark M. Partner TX
Britton U. Chief Executive Officer TX
Melissa F. Chief Engagement Officer TX

Client Relationships

Current Past

Brand Service From To Media Spend
***** ********** Creative *
**** **** ***** Creative, Social, Media Buying, Media Planning *
****** Digital, Social, Creative *
***** Creative, Media Buying, Media Planning, Digital *
****** ******** ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Costa Sunglasses kicks off 40th anniversary with brand campaign (Score 21)


Sales lead: This looks like a great opportunity for sellers to score some extra ad dollars. 

  • Costa Sunglasses is celebrating its 40th anniversary with a brand campaign.
  • The push is called "Water Is Our Witness" and includes two 30-second ads. 
  • Additional creative will reportedly launch soon. 
  • It features many of Costa's brand ambassadors such as Kimi Werner, Mark Healy, Justin Lee, Duane Diego, and Forrest Galante. 
  • Details regarding the campaign are sparse, so get in touch for more information. 

Target demographic: Male Gen-Z & millennial outdoors enthusiasts

The brand will likely:

  • Form additional influencer/brand ambassador partnerships
  • Ramp up ad spend 
  • Increase promotional activity to support its 40th anniversary

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Costa spent around $34.8k on national TV ads YTD, up from $13k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 18% from $34.1k in 2021 to $40.1k in 2022. 
  • Ad programming: It placed ads during programming such as Sport Fishing Television, The Obsession of Carter Andrews, NHL Hockey, Sail Kings, and Inside the Lightning. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Costa spent about $319.5k on digital display ads YTD, more than double the $133.5k spent in this channel during the same time period of 2022. 
  • YTD data: 40.6m impressions via Instagram (61%) and Facebook (39%). 
  • 2021-2022 spend: Full-year spend dropped by 53% from $1.2m in 2021 to $562.9k in 2022. 
  • Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Pathmatics.