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Material Plus | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(512)-499-8811
Primary Address
1900 Avenue of the Stars
Suite 1600
Los Angeles, CA 90067

Material Plus Contacts

Contacts (4)
Name Title State
David S. Executive Chairman CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1900 Avenue of the Stars
Suite 1600
Los Angeles, CA
90067
Bill K. Chief Executive Officer CA
Anil A. Chief Financial Officer CA
Josh M. Director, Creative - Copy CA

Client Relationships

Current Past

Brand Service From To Media Spend
***********, ***. Digital *
******* *** ********* *********** Social *
*********'* *********** Social, Digital *
********* ******** Programmatic *
*****.*** Digital *

See Winmo sales intelligence in action

WinmoEdge

Focus Brands picks up new social AOR (Score 19)


Sales lead: This appointment may lead to additional agency hires, so get in touch now to secure top priority. 

  • Chemistry as its first organic social content AOR.
  • The remit includes Schlotzsky's.
  • Chemistry has already released its first work with more planned for the coming months. 

Target demographic: Millennials

The company will likely:

  • Ramp up social media content production
  • Continue increasing digital spend
  • Seek additional agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: FB spent nearly $4.1m on digital display ads YTD, a 21% increase from $3.4m spent in this channel during the same time period of 2022. 
  • YTD data: 607.1m impressions via Facebook (53%), YouTube (19%), Instagram (15%), desktop display (10%), and mobile display (3%). 
  • 2021-2022 spend: Full-year spend dropped by 16% from $7.9m in 2021 to $6.6m in 2022. 
  • Ad location: It placed 87% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, currently.att.yahoo.com, and msn.com. It placed 13% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as yahoo.com, zillow.com, espn.com, kohls.com, and weather.com. 

Additional channel insights  

  • Vivvix: FB also invests in OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: Le Batard & Friends Network, Rooster Teeth Podcast, Getting Curios with Jonathan Van Ness, Fore Play, and The Prestige TV Podcast. 

Agency analysis:

  • Opportunity: Reach out now to be top-of-mind because roster shifts commonly follow one another. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Podchaser.