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Material Plus | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(512)-499-8811
Primary Address
1900 Avenue of the Stars
Suite 1600
Los Angeles, CA 90067

Material Plus Contacts

Contacts (5/12)
Name Title State
Melinda P. Director, Account Management & Revenue Growth TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (512)-499-8811
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1900 Avenue of the Stars
Suite 1600
Los Angeles, CA
90067
David S. Executive Chairman CA
Bill K. Chief Executive Officer CA
Anil A. Chief Financial Officer CA
Scott S. Chief Strategy & Growth Officer CA

Client Relationships

Current Past

Brand Service From To Media Spend
***********, ***. Digital *
******* *** ********* *********** Social *
*********'* *********** Social, Digital *
********* ******** Programmatic *
*****.*** Digital *

See Winmo sales intelligence in action

WinmoEdge

Church's Texas Chicken fills CMO vacancy (Score 59)


Sales lead: CMO hires commonly lead to spend shifts & agency reviews. 

  • Church's Texas Chicken named Natalia Franco EVP & global CMO in March 2023.
  • Franco most recently served as president & founder of BrandMark Global.
  • Prior to that, she was the EVP & chief strategy/brand officer of California Pizza Kitchen. 
  • Franco is responsible for brand strategy, creative, and digital.  
  • We reported the CMO vacancy last September. 

Church's target demographic: Gen-Zers & millennials 

The company will likely:

  • Review the current agency roster/seek additional assistance
  • Revise marketing strategy

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Church's spent nearly $1.2m on national TV ads YTD, a significant increase from $117.9k spent in this channel during the same time period of 2022.
  • 2021-2022 spend: Full-year spend jumped from $183k in 2021 to $474.6k in 2022. 
  • Ad programming: It placed ads during programming such as NCIS, The First 48, Dateline: Secrets Uncovered, Love After Lockup, and Friends. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Church's spent about $349.3k on digital display ads YTD, a 22% decrease from $446.1k spent in this channel during the same time period of 2022. 
  • YTD data: 49.6m impressions via Instagram (67%), Facebook (31%), desktop display (2%), and YouTube (1%). 
  • 2021-2022 spend: Full-year spend fell by 15% from $2.6m in 2021 to $2.2m in 2022. 
  • Ad location: It placed 98% of these ads directly onto sites such as instagram.com, facebook.com, and youtube.com. It placed 2% of these ads indirectly through The Trade Desk onto espn.com. 

Additional channel insights  

  • Vivvix: Church's also invests in OOH, radio, and local broadcast.

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.