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Material Plus | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(512)-499-8811
Primary Address
1900 Avenue of the Stars
Suite 1600
Los Angeles, CA 90067

Material Plus Contacts

Contacts (5/11)
Name Title State
David S. Executive Chairman CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1900 Avenue of the Stars
Suite 1600
Los Angeles, CA
90067

Bill K. Chief Executive Officer CA
Anil A. Chief Financial Officer CA
Scott S. Chief Strategy & Growth Officer CA
Amy R. Senior Director, Growth & Account Management TX

Client Relationships


Brand Service From To Media Spend
***********, ***. Digital *
******* *** ********* *********** Social *********
*********'* *********** Social, Digital ******
********* ******** Programmatic *
*****.*** Digital *****

See Winmo sales intelligence in action

WinmoEdge

Millennial Parents Opps: Auntie Anne's fills chief brand officer vacancy (Score 51)


Sales lead: This hire will affect the company's marketing strategy and agency roster. 

  • Auntie Anne's Pretzels (AA) named Julie Younglove-Webb chief brand officer in January 2023. 
  • She is responsible for brand strategy/execution, marketing, and operations. 
  • Younglove-Webb most recently served as Team USA SVP at Domino's. 
  • This fills the vacancy we reported in December

AA's target demographic: Millennial parents 

The company will likely:

  • Continue increasing digital spend
  • Diversify digital ad placement
  • Review the current agency roster
  • Hire additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: AA did not air any national TV ads in 2022. 
  • 2020-2021 spend: It spent $26.6k on national TV ads in 2021.
    • It did not invest in this channel in 2020. 
  • 2021 ad programming: It placed ads during programming such as The Santa Clause 2 [Movie], Home Alone [Movie], The Santa Clause 3: The Escape Clause [Movie], Home Alone 2: Lost in New York [Movie], and Toy Story [Movie]

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: AA spent approximately $868.2k on digital display ads in 2022. 
  • 2022 data: 111.7m impressions via Facebook (52%) and Instagram (48%). 
  • 2020-2021 spend: Full-year spend equaled $669.5k in 2020 and $679.8k in 2021. 
  • Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Additional channel insights  

  • AA also utilizes OOH, print, radio, and local broadcast.

Agency analysis:

  • Opportunity: Get in touch with the new chief brand officer now to be top-of-mind. 
    • I recommend offering creative, PR, and media assistance.
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.