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GSD&M | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(512) 242-4736
Primary Address
828 West Sixth Street
Austin, TX 78703-5420
USA

GSD&M Contacts

Contacts (5/60)
Name Title State
Duff S. Chief Executive Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (512) 242-4736
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 828 West Sixth Street

Austin, TX
78703-5420
USA

Roy S. Co-Founder & Chairman TX
Marianne M. President TX
Jay R. Chief Creative Officer & Executive Vice President TX
Tim M. Co-Founder TX

Client Relationships


Brand Service From To Media Spend
**** ***** Creative 2018 present *******
******** ********* ********* Media Buying, Media Planning unknown present *******
******** **** ****** Creative 2021 present ********
**** ***** media buying & planning 2015 present *******
******* *** ********* *********** Creative 2020 present ********

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Men Opps: Air Force increases digital ad spend to reach young men


The 

According to iSpot's approximations, YTD national TV spend of $18.4m targeted Gen-Z and millennials with a skew toward male sports enthusiasts (see targeting right), down a bit (17%) from the $22.1m spent by this point last year. AF's full 2019 spend grew by 14% to $42.4m from $37.2m in 2018.

So far this year, Pathmatics estimates the company has generated 800.8m digital impressions, allocating $8.4m toward desktop video ads (53%), Instagram ads (18%), desktop display ads (14%), Facebook ads (13%) and mobile display ads (1%). Most desktop video ads were placed direct onto sites such as youtube.com (72%) and hulu.com (13%). AF's YTD spend in this channel has increased by nearly 4x from the $2.7m spent in the same 2019 timeframe; it spent $5.7m last year, more than double the $2.3m it spent in 2018.

As you can see, lower national TV spend has allowed for higher digital ad spend, an effort to reach Gen-Z and millennial men. Keep in mind it is also utilizing video ads on OTT networks including Hulu.

Agency & martech readers - We see no major signs of upcoming reviews, so read elsewhere for now. MaxAudience handles its social media.