BCW Austin | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations agency
- Main Telephone
- (512) 472-4122
BCW Austin Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Brooke H. | Global President | TX | ||||||||||||
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| Nick D. | Research Lead - North America | TX | ||||||||||||
| Brittany G. | Vice President, Technology Communications | TX | ||||||||||||
| Voravan C. | Senior Data Engineer | TX | ||||||||||||
| Madison L. | Senior Vice President | TX | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Opps: Fruit of the Loom launches first campaign from relatively new creative AOR (Score 26)
October, was behind the new campaign. The ads rolled out across digital media, including connected TV (CTV), online video and paid social media such as TikTok. Sellers should contact soon to secure last-minute ad dollars.
Top-of-mind awareness isn't currently a major problem for this company, per brand communications director Bryse Yonts, so FL is more focused on showcasing the breadth of its product for men, women and kids.
iSpot reports that the company hasn't utilized national TV commercials since allocating around $10m in 2021. FL had allocated around $2m in 2020. Last year, the company's commercials targeted male sports enthusiasts watching shows such as NFL Football, Today, Today 3rd Hour, College Football and MLB Baseball. In 2021, FL did not start utilizing this channel until H2, so we may see the company return to this channel in H2 2022.
Per Pathmatics, since the beginning of 2022, FL has spent roughly $1.1m on digital ads, down 39% from the roughly $1.8m spent by this point last year. The company ended up spending roughly $6.7m on this channel in 2021, up 60% from that of $4.2m in 2020. FL has earned ~205.9m digital impressions YTD via desktop display (79%), Facebook (12%), Instagram (4%), desktop video (4%) and mobile display (1%) ads. Top site destinations for this year's desktop display ads have included amazon.com (90%), t-shirtforums.com, target.com, yahoo.com and msn.com.
FL has historically targeted those from 18-54 years old, but brand communications director Yonts added that the company has "refined that to those who are 25 to 34 as our primary audience." This means sellers should contact soon to offer high-ROI strategies among Gen-Z and millennials. As I briefly mentioned, FL is also utilizing CTV, online video and TikTok. According to Kantar data, the company additionally invests in local broadcast, though barely.
Agency & martech readers - We haven't heard of any additional roster shifts following FL's Investis Digital.