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The Buntin Group | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (615) 244-5720
Main Fax (615) 256-5539
Primary Address
716 Division Street
Nashville, TN 37203-4758

The Buntin Group Contacts

Contacts (5/32)
Name Title State
Jeffrey B. Chairman TN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (615) 244-5720
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 716 Division Street
Nashville, TN

Jeffrey B. President & Chief Executive Officer TN
Kathy C. Executive Vice President & Chief Insights Officer TN
Debbie G. Board Member TN
Howard G. President & Chief Operating Officer - Out-of-Home Division TN

Client Relationships

Brand Service From To Media Spend
**** *** *****, ***. OOH media buying & planning 2006 present *******
********* ****** ****** Creative & Branding 2012 present ********
**** * Media Buying, Media Planning 2008 present *
**** * Media Buying, Media Planning 2008 present *
**** **** Digital, Media Buying, Media Planning 2016 present *

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Female Media Opps: #391 Kirkland's testing new marketing channels, shifting media mix (Score 52)

During the recent Q4 earnings call,

Madden added that Kirkland's is trying to limit "over-promoting," which was an issue during the Q4 holiday season. Specifically, the company is trying to limit the reactive nature and overlapping of promotional activity - in short, letting data and analytics drive those decisions rather than "the feel of things." 

Keep in mind, sellers, that Kirkland's began shifting more of its media to digital during the second half of 2016 (Aug. to Jan.). Therefore, be sure to look here first for 2017 dollars. Even though it is only March, Kirkland's execs spent much of the call mentioning the 2017 holiday season. Further, look for Kirkland's ad spend to be higher than usual.  In the last six months, Kirkland's has

According to Madden, the goal moving forward is to "transform Kirkland's into a high performing, nationally recognized home decor brand," which she acknowledged will be a multi-year effort. See map right for current store locations and note the heavy concentration in the Southeast, meaning sellers in that region could have the upper hand,. However, more national campaigns could be on the docket, given the company's goals.

My mother, a born-and-bred Southerner, is mildly obsessed with Kirkland's, so look for Boomer and Gen-X women to be highly targeted, at least in the immediate future. However, the company will likely expand its desired audience in order to compete with national home decor superstores such as Overstock (click links to read WinmoEdge's take on these brands).

Agencies - According to Winmo, The Buntin Group has been Kirkland's creative, media and social AOR since mid-2012, which is well past the average agency tenure (2.5-3 years). Given the company's aggressive plans, they could be on the hunt for a new agency partner ahead of the critical holiday season, so reach out now to get in good with decision makers.

The company spent the second half of 2016 revamping its marketing campaigns and messaging, so if ROI isn't where execs want (or need) it to be, changes could could sooner rather than later. Kirkland's has been in Vulnerable Account Index since August 2016, meaning we expect roster changes by this time next year.

Additional Information

Digital Breakdown: According to Pathmatics, Kirkland's spent $46,000 on digital display ads last year (9.7 million impressions) - mostly desktop (630%) and online video (36%) ads. Half of these ads were placed site direct, while the remainder were largely placed through OwnerIQ (30%) and AppNexus (4%). Top 2016 ad destinations included,, and

While Kirkland's has spent only $200 so far this year, note that no money was spent on digital display ads for the first two-and-a-half months of 2016.

5310 Maryland Way
Brentwood, TN 37027
(615) 872-4800

Brad Wahl
Vice President, Marketing & e-commerce
(615) 872-4800

Stephanie Hale
Director, Marketing (since April 2016)
(615) 872-4800

Suzanne Palmer
Media Buyer – Buntin Group
(615) 872-4800