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The Buntin Group | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(615) 244-5720
Primary Address
230 Willow Street
Nashville, TN 37210
USA

The Buntin Group Contacts

Contacts (5/23)
Name Title State
Kathy C. Executive Vice President & Chief Insights Officer TN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (615) 244-5720
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 230 Willow Street

Nashville, TN
37210
USA

Jeffrey B. President & Chief Executive Officer TN
Janet M. Co-President, Chief Strategy & Operations Officer TN
Dave D. Co-President & Chief Creative Officer TN
Brian H. Executive Vice President, Strategic Initiatives & Director, Operations TN

Client Relationships


Brand Service From To Media Spend
*****'*, ***. Media Buying, Media Planning 2020 present ********
**** *** *****, ***. OOH media buying & planning 2006 present *******
******'* Media Buying, Media Planning unknown present *******
****** Creative, Media Buying 2010 present ******
******* ********** Creative, Media Buying, Media Planning, Social unknown present *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Media Opps: Cracker Barrel taps new CMO amid coronavirus-related struggles (Score 72)


With most of its restaurants now open after temporary, pandemic-caused closures, Olive Garden brand. Her appointment will likely result in strategic shifts such as higher ad spend.

The coronavirus has hit CB hard; much of its business come from travelers, who are far less common right now. Its sales dropped by 36.5% (March) and then by 78.6% (April), per execs in its most recent earnings call. Hopefully, its new CMO can reignite its popularity and relevance.

According to iSpot's approximations, CB's current national TV commercials target millennial parents with a female skew, with top targeted shows including Law & Order: Special Victims Unit, Morning Glow, The Big Bang Theory, All Elite Wrestling: Dynamite and Mom. A YTD national TV spend of $9.7m marks a 36% decline from the $15.2m spent by this point last year. CB's full 2019 spend grew by 74% to $23.5m from $13.5m in 2018.

Likely due to the global pandemic, Adbeat estimates CB only allocated $85.8k toward digital display from August 2019-2020, a fraction of the $312.6 spent from August 2018-2019. Most of the past year's spend went toward YouTube videos ($72k).

Along with the aforementioned channels, CB invests in social media and billboards. Its ongoing digital spend focus isn't reflected in its digital display ad spend, so we assume that money is going into other digital channels such as paid social and/or OTT. The country store and restaurant is already pretty well-established among Gen-X and boomers, so it seems to be focusing more on millennials and Gen-Z, particularly moms. CB's spend tends to spike in Q2 and Q4. It is also promoting Maple Street Biscuit Company, a promising brand which it acquired earlier in 2020.

Agency & martech readers - This new CMO will likely conduct agency reviews; get on her radar soon. Your competition will include Edelman (PR assistance).