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The Bohan Agency | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(615) 327-1189
Primary Address
124 Twelfth Avenue South
Suite 210
Nashville, TN 37203

The Bohan Agency Contacts

Contacts (5/15)
Name Title State
Shari D. President & Chief Executive Officer TN
Sample of Related Brands
Email: *****@*******.***
Main Phone: (615) 327-1189
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 124 Twelfth Avenue South
Suite 210
Nashville, TN

David B. Chairman TN
Nicole B. Senior Vice President, Marketing Strategies & Executive Director, Planning TN
Farley D. Senior Vice President & Managing Director TN
Brian G. Senior Vice President & Managing Director TN

Client Relationships

Brand Service From To Media Spend
****** *********** public relations 2007 present *
********* ********** ** ********* Creative, Media Buying, Media Planning 2011 present *
****** ******* *********** Creative, Digital, Social 2011 present ******
*'*******'*, ***. AOR - creative 2014 present *******
*'*******'*, ***. Creative 2014 present *******

See Winmo sales intelligence in action


Female Media Opps: Stein Mart decreases YOY digital display spend, increases TV

Florida-based last report are becoming increasingly female and millennial. Digital marketing "more paired" to the preferences of consumers, such as more relevant but fewer emails, has supported increased sales. 

According to the call, SM spent more on advertising expenses this Q3 for branded television, as well as increased e-Commerce costs. Overall expenses decreased, thanks in part to closed stores, but net sales from Jan - Sept increased from $882.7 million to $916.5 million. We may see continued lower spending on outsourced marketing initiatives if revenue doesn't pick up next year; as long as Stein Mart is avoiding extreme struggles, it might instead choose to increase marketing expenses to boost its consumer base and shopper preference. 

The kids department has reportedly performed well, leading to a "double digit increase in omni sales." SM should continue targeting families and moms as a result of the success. 

Adbeat estimates SM spent $60.9k on digital display adverts in the past 12 months; it spent the most in Q2, according to these approximations. This marks a decrease from the $426.5k it spent on this channel from Dec 2017 - 2018. Most ads from Dec 2018 - 2019 were placed site direct ($53.7k) onto sites such as ($1.9k),,, and 

According to iSpot's approximations, SM has spent $14.2 million on national TV ads YTD. It seems to include Gen X parents in this channel's targeting. See the chart for top shows. Last year, it spent $12.8 million by this time, which means it has increased spending by about 11%. It might continue this slightly hire spending next year. It finished off 2018 with $14.2 million spent on this channel, so it should keep spending through the holidays.

Sellers -- SM begins spending on national TV in Feb, typically, and increases TV activity in H2. Offer digital display space targeting mothers and young women (Gen Z and millennials) and TV space targeting Gen X moms and daughters. It may have spent on OOH in H2 2019, but it did not in H1, which is a shift from prior years, Kantar spend increased in Q1 but decreased in Q2, reportedly, so sellers may get lucky in Q1 2020 with this channel.

Agency readers -- BOHAN (AOR) still handles creative and social responsibilities. It might have pulled creative and media in-house as it used to have a plethora of agency relationships, but it has pulled back recently. When there's a change in leadership, you may have better luck.