GS&F | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (615) 385-1100
GS&F Contacts
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| Jeff L. | Chairman & Chief Executive Officer | TN | ||||||||||||
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| Roland G. | Chief Creative Officer & Co-Owner | TN | ||||||||||||
| Gregg B. | Chief Executive Officer | TN | ||||||||||||
| Melvin S. | Executive Creative Director | TN | ||||||||||||
| Lisa J. | Group Media Director | TN | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| *.*. ***** *********** | Digital, Public Relations, Social, Media Buying, Media Planning | * | ||
| *********** ********, ***. | Media Buying, Media Planning | * | ||
| ******* | Media Planning | * | ||
| ********* ***** | Media Buying, Media Planning | * | ||
| **** ******** *****, *** | Digital, Media Planning, Media Buying, Public Relations, Social | * |
See Winmo sales intelligence in action
WinmoEdge
Male Millennial, Gen-X Opps: Bridgestone updates its marketing messaging to focus on sustainability, values (Score 55)
Leo Burnett on the push, which will run through November.
Per iSpot, Bridgestone spent around $3.2m on national TV ads YTD, just 46% of the $7m spent in this channel during the same time period of 2021. Full-year spend increased by 32% from $6.8m in 2020 to $9m in 2021. This year, it placed ads during programming such as NFL Football, Figure Skating, Forensic Files, 2022 Open Championship and NFL Honors.
According to Pathmatics, Bridgestone earned 445.6m impressions YTD through desktop video ads (39%), Facebook ads (26%), desktop display ads (15%), Instagram ads (14%), Twitter ads (3%) and mobile display ads (3%). It placed the majority (98%) of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, twitter.com and nfl.com. It placed the remainder (2%) through multiple indirect channels onto sites such as yahoo.com, woot.com, stack.com, buzzfeed.com and groupon.com. It spent approximately $4.4m on digital display ads YTD, a 23% decrease from $5.7m spent in this channel during the same time period of 2021. Full-year spend increased by 11% from $7.3m in 2020 to $8.1m in 2021.
Sellers-- Bridgestone primarily targets Gen-X and millennial men. It allocates the majority of its marketing budget toward digital display and national TV ads. The company increased spend across both channels in 2021 before decreasing spend earlier this year. However, I expect to see higher ad spending throughout the duration of the new campaign. Bridgestone also invests in OOH and local broadcast TV ads, per Kantar. Remember, the campaign is set to run through November, so get in touch soon to offer last-minute ad space.
Agency & martech readers-- In addition to Leo Burnett, Bridgestone works with media buying/planning AOR Broadhead providing multiple services. You may be able to pick up some PR work helping Bridgestone promote its sustainable operations and other purpose-driven initiatives. I also recommend offering experiential assistance because it appears the company is looking for new ways to resonate with consumers.