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FINN Partners | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
212 593 6428
Primary Address
301 East 57th Street
Suite 400
New York, NY 10022
USA

FINN Partners Contacts

Contacts (5/10)
Name Title State
Jonathan C. Partner NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: 212 593 6428
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 301 East 57th Street
Suite 400
New York, NY
10022
USA
Samantha L. Partner NY
Karli B. Managing Partner - Strategic Communications NY
Jodi P. Senior Partner NY
Ronald R. Managing Partner NY

Client Relationships

Current Past

Brand Service From To Media Spend
*****-****** *********** Public Relations *
**** ******'* ********* ******* Public Relations *
****** ***** Public Relations, Social *
*****'* ********* Public Relations *
*************** ****** ********* ******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Jack Daniel's sponsors McLaren's Formula 1 team


Sales lead: Reach out to this company if you can offer sponsorship assistance or help it reach a younger audience.

  • Jack Daniel's (JD) announced it is now sponsoring McLaren's Formula 1 racing team.
  • As part of the deal, JD will place its logo on McLaren's cars, drivers' racing suits, and the pit crew's helmets. 
  • The brand's DMs believe this sponsorship will help it increase brand awareness and reach younger consumers more effectively.

JD's target demographics: Male Gen-Z (21+) and millennials

The brand is likely to:

  • Seek additional sponsorship opportunities
  • Try new marketing channels to help it reach younger consumers

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: JD spent close to $6.2m on national TV ads YTD, an 11% increase from $5.6m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend fell by 11% from $17.8m in 2020 to $15.8m in 2021. 
  • 2022 ad programming: It placed ads during programming such as Yellowstone, Last Man Standing, Two and a Half Men, NASCAR Cup Series, and Everybody Loves Raymond. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: JD spent approximately $12.4m on digital display ads YTD, a 10% decrease from $13.8m spent in this channel during the same time period of 2021. 
  • YTD data: 1.5b impressions via Facebook (37%), Instagram (24%), desktop video (22%), Twitter (13%), desktop display (3%), and mobile display (1%). 
  • Last year: Full-year spend increased by 8% from $17.6m in 2020 to $19m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, youtube.com, and twitch.tv. It placed 2% of these ads indirectly through BlogHer and Google AdX+AdSense onto sites such as rollingstone.com, fandom.com, genius.com, thehill.com, and pch.com. 

Additional channel insights  

  • JD also utilizes OOH and local broadcast.
  • It holds media planning discussions in Q1, and it buys in Q4.   

Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.