bohan Advertising | Agency Profile, Contacts, AOR, Client Relationships

• Bollinger joined the company in February 2012 and was most recently its SVP and chief consumer officer.
• She is now the SVP and chief consumer brand officer at Sutter Health.
• The company will likely:
  • Need additional marketing assistance in her absence
  • Shift strategy
  • Return to higher spend
  • Seek new agency partners, especially once it finds a new top marketer
• Target demographic: 
  • Gen-X

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • 2021-2022 spend: Last year, Oschner spent approximately $405.5k on digital ads, less than half of the approximately $817.8k spent in 2021.
  • 2022 data: The company earned roughly 52.6m digital impressions in 2022 via Facebook (79%), desktop display (12%), mobile display (6%), and Instagram (3%) ads.
• Additional channel insights  
  • The company utilizes OOH, local broadcast, print (newspapers), and online video (Youtube.com) ads.
  • I expect it also invests in localized ad space around its health centers in LA (Louisiana, not Los Angeles).
  • It additionally pursues corporate sponsorships.

Additional agency insights:

• Opportunity: Get in touch soon to be top-of-mind when Ochsner finds a replacement for Bollinger.
• Current agency roster:
  • ​​​​​​​: Creative AOR

Insight Sources: Digital spend insights estimated by .