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The Brandon Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service, integrated advertising agency
- Main Telephone
- (843) 916-2000
Primary Address
3023 Church Street
Myrtle Beach,
SC
29577
USA
The Brandon Agency Contacts
Contacts (5/26)
Name | Title | State | ||||||||||||
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Cary M. | Regional President & Group Creative Director | SC | ||||||||||||
Sample of Related Brands
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Scott B. | Chief Executive Officer | SC | ||||||||||||
Tyler E. | President & Chief Operating Officer | SC | ||||||||||||
Stephen C. | Chief Creative Officer | SC | ||||||||||||
Nick M. | Director, Interactive Analytics | SC |
WinmoEdge
Campaign Imminent: Idahoan Foods taps creative, social agency partner (Score 53)
Sales Lead: Potato product manufacturer
- The agency will provide new content for IF and its social channels.
- It will also support the company's social needs via strategic, creative, and community management support.
- The company will likely:
- Launch a social campaign soon
- Return to heavier digital/paid social spend
- Seek additional new agency partners
- Target demographic:
- Gen-Z and millennials
Recent leadership shift:
- This announcement comes on the heels of a new president and CEO; in March 2022, Dale Clemiss stepped into the role.
- He previously served as the president of Conagra's frozen and refrigerated foods business.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, IF has spent approximately $463.5k on digital ads, down 9% from the approximately $511.6k spent by this point last year.
- YTD data: The company has earned around 59.3m digital impressions YTD, 66% via Instagram ads and 34% via Facebook ads.
- Last year: In 2021, IF spent roughly $628.7k on this channel, more than double the roughly $268.4k spent in 2020.
Additional agency insights:
- Opportunity: Additional roster shifts could easily follow this one, so contact the company soon to offer media, PR, and/or digital analytics services.
- Current agency roster:
- Brandon: Creative and social agency partner
Insight Sources: Digital spend insights estimated by Pathmatics.