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The Brandon Agency | Agency Profile, Contacts, AOR, Client Relationships

Service: full-service, integrated advertising agency

Main Telephone
(843) 916-2000
Primary Address
3023 Church Street
Myrtle Beach, SC 29577

The Brandon Agency Contacts

Contacts (5/26)
Name Title State
Scott B. Chief Executive Officer SC
Sample of Related Brands
Email: *****@*******.***
Main Phone: (843) 916-2000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3023 Church Street

Myrtle Beach, SC

Tyler E. President & Chief Operating Officer SC
Stephen C. Chief Creative Officer SC
Cary M. Regional President & Group Creative Director SC
Kaitlyn A. Associate Creative Director SC

Client Relationships

Brand Service From To Media Spend
********* Media Buying, Media Planning, Creative *
******* ***** Social *

See Winmo sales intelligence in action


Campaign Imminent: Idahoan Foods taps creative, social agency partner (Score 53)

Sales Lead: Potato product manufacturer

  • The agency will provide new content for IF and its social channels.
  • It will also support the company's social needs via strategic, creative, and community management support.
  • The company will likely:
    • Launch a social campaign soon
    • Return to heavier digital/paid social spend
    • Seek additional new agency partners
  • Target demographic
    • Gen-Z and millennials

Recent leadership shift:

  • This announcement comes on the heels of a new president and CEO; in March 2022, Dale Clemiss stepped into the role.
    • He previously served as the president of Conagra's frozen and refrigerated foods business.

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, IF has spent approximately $463.5k on digital ads, down 9% from the approximately $511.6k spent by this point last year.
    • YTD data: The company has earned around 59.3m digital impressions YTD, 66% via Instagram ads and 34% via Facebook ads.
    • Last year: In 2021, IF spent roughly $628.7k on this channel, more than double the roughly $268.4k spent in 2020.

Additional agency insights:

  • Opportunity: Additional roster shifts could easily follow this one, so contact the company soon to offer media, PR, and/or digital analytics services.
  • Current agency roster:
    • ​​​​​​​Brandon: Creative and social agency partner

Insight Sources: Digital spend insights estimated by Pathmatics.