The Brandon Agency | Agency Profile, Contacts, AOR, Client Relationships

• The agency will provide new content for IF and its social channels.
• It will also support the company's social needs via strategic, creative, and community management support.
• The company will likely:
  • Launch a social campaign soon
  • Return to heavier digital/paid social spend
  • Seek additional new agency partners
• Target demographic: 
  • Gen-Z and millennials

Recent leadership shift:

• This announcement comes on the heels of a new president and CEO; in March 2022, Dale Clemiss stepped into the role.
  • He previously served as the president of Conagra's frozen and refrigerated foods business.

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, IF has spent approximately $463.5k on digital ads, down 9% from the approximately $511.6k spent by this point last year.
  • YTD data: The company has earned around 59.3m digital impressions YTD, 66% via Instagram ads and 34% via Facebook ads.
  • Last year: In 2021, IF spent roughly $628.7k on this channel, more than double the roughly $268.4k spent in 2020.

Additional agency insights:

• Opportunity: Additional roster shifts could easily follow this one, so contact the company soon to offer media, PR, and/or digital analytics services.
• Current agency roster:
  • ​​​​​​​Brandon: Creative and social agency partner