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Campaign Imminent: Nevada Division of Tourism selects new AORs

Following their BVK for direct creative development. The RFP was issued around the same time that Mary Ellen Kawchack was promoted to CMO, following the promotion of Brenda Nebesky to interim deputy director.

Noble's full scope of work includes user experience enhancement, SEO, search strategy for both paid and organic search, the creation of a native app, conversion rate optimization (CRO), website performance and creative services (per a Review Journal). 

There is no word on when this continuation will see the light of day, but details of the agencies' collaboration are supposed to be revealed in August and we'll keep you posted as we learn more. In the meantime, focus on Q3, their top spending period, and Q4 and Q1, which also see hefty spikes year-over-year. Their demographic is travel endemic peoples, but the "Don't Fence Me In Campaign" shifted the focus to millennials. Those around the Nevada area will likely also have an advantage.

iSpot reports a year-to-date (YTD) national TV spend of $291,656, which has been placed onto the Travel network and NBC Sports (view targeting right). Spend for 2017 was $286,025 and spend for 2016 was $51,444. 

Pathmatics reports a YTD digital display spend of $349,800, which has been placed direct (100%) onto sites such as atlasobscura.com, tripadvisor.com, travelchannel.com, matadornetwork.com and greatamericancountry.com. 

They also utilize earned media, experiential, print, outdoor and sponsorships. 

Agency & martech readers - TravelNevada has all of their bases covered with these new hires. Prospect elsewhere.