Jeff Dezen Public Relations | Agency Profile, Contacts, AOR, Client Relationships
Service: Public Relations
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Jeff Dezen Public Relations Contacts
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WinmoEdge
Campaign Imminent: Organic lawn & garden brand Jobe’s taps PR AOR (Score 43)
Jeff Dezen Public Relations (JDPR) as its PR AOR for the States. JDPR has an extensive history with growing consumer goods accounts, including those in the outdoor living category.
The company traditionally relies on social media engagement, but PR agencies typically try to raise brand awareness by boosting clients in other media channels as well. Keep Jobe's on your radar for potential digital spend before expecting it to expand into traditional platforms, especially considering that it hired Shaina Magat, former customer business manager, for Newell Brands, as its e-Commerce director in September. JDPR president Jeff Dezen mentioned that their target demographic will consist of gardeners of all ages, "from boomers to millennials."
Agency & martech readers - since, as you're well aware, PR hires tend to follow other agency reviews, reach out sooner than later for possible media and/or creative work.