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EP+Co. Headquarters | Agency Profile, Contacts, AOR, Client Relationships
Service: Integrated
- Main Telephone
- (864)-271-0500
Primary Address
110 East Court Street
Suite 400
Greenville,
SC
29601
USA
EP+Co. Headquarters Contacts
Contacts (5/19)
Name | Title | State | ||||||||||||
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Chris P. | Chief Strategy Officer | SC | ||||||||||||
Sample of Related Brands
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Curtis R. | Chief Operating Officer | SC | ||||||||||||
Kat S. | Chief Client Officer | NY | ||||||||||||
John C. | Chief Creative Officer | NY | ||||||||||||
Allen B. | President | SC |
WinmoEdge
Male Millennial, Gen-X Opps: Bojangles appoints marketing chief amid spend increase (Score 61)
Sales lead: Reach out to the new CMO to offer ad space & inquire about agency opportunities.
- Bojangles hired Tom Boland as CMO, effective March 2023.
- Boland joins from Barstool Sports, where he served as marketing VP.
- He is responsible for media planning, creative partnerships, finding new customers, and coordinating with other departments.
- Incumbent CMO Jackie Woodward will remain with the company until September to help with the transition.
- We told you about Bojangles' new growth VP Patricia Halpin in January.
Bojangles' target demographic: Male Gen-X & millennial sports fans
The company will likely:
- Continue increasing ad spend
- Review the current agency roster/hire additional assistance
- Focus on growth (recent growth VP hire)
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Bojangles spent about $255.1k on national TV ads YTD after not allocating any budget toward this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend jumped from $23.1k in 2021 to $395.5k in 2022.
- Ad programming: It placed ads during programming such as College Basketball, Women's College Basketball, O'Neill Outside, The Rally, and World Poker Tour.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Bojangles spent around $780.3k on digital display ads YTD, an 8% increase from $728.7k spent in this channel during the same time period of 2022.
- YTD data: 103.4m impressions via Facebook (68%), Instagram (29%), YouTube (1%), and desktop display (1%).
- 2021-2022 spend: Full-year spend increased by 22% from $4.1m in 2021 to $5m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, wsoctv.com, and wistv.com.
Additional channel insights
- Vivvix: Bojangles also invests in OOH and local broadcast.
Agency analysis:
- Opportunity: CMO hires are the number one sign of potential agency shifts.
- Current roster:
- EP+Co. Headquarters: creative AOR
- AC&M Group: multicultural AOR
- In-house: media
Insight Sources: Broadcast insights estimated by Vivvix.