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EP+Co. Headquarters | Agency Profile, Contacts, AOR, Client Relationships




Service: Integrated

Main Telephone
(864)-271-0500
Primary Address
110 East Court Street
Suite 400
Greenville, SC 29601
USA

EP+Co. Headquarters Contacts

Contacts (5/19)
Name Title State
Chris P. Chief Strategy Officer SC
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (864)-271-0500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 110 East Court Street
Suite 400
Greenville, SC
29601
USA

Curtis R. Chief Operating Officer SC
Kat S. Chief Client Officer NY
John C. Chief Creative Officer NY
Allen B. President SC

Client Relationships


Brand Service From To Media Spend
********* Creative *
***** & ******* Creative, Social *
******** ********* ******* Creative, Media Buying, Media Planning, Digital *
******** ********** Digital, Creative *
**** ***** Creative, Social *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: Bojangles appoints marketing chief amid spend increase (Score 61)


Sales lead: Reach out to the new CMO to offer ad space & inquire about agency opportunities. 

  • Bojangles hired Tom Boland as CMO, effective March 2023. 
    • Boland joins from Barstool Sports, where he served as marketing VP. 
    • He is responsible for media planning, creative partnerships, finding new customers, and coordinating with other departments. 
  • Incumbent CMO Jackie Woodward will remain with the company until September to help with the transition. 
  • We told you about Bojangles' new growth VP Patricia Halpin in January.

Bojangles' target demographic: Male Gen-X & millennial sports fans

The company will likely:

  • Continue increasing ad spend
  • Review the current agency roster/hire additional assistance
  • Focus on growth (recent growth VP hire) 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Bojangles spent about $255.1k on national TV ads YTD after not allocating any budget toward this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped from $23.1k in 2021 to $395.5k in 2022. 
  • Ad programming: It placed ads during programming such as College Basketball, Women's College Basketball, O'Neill Outside, The Rally, and World Poker Tour. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Bojangles spent around $780.3k on digital display ads YTD, an 8% increase from $728.7k spent in this channel during the same time period of 2022. 
  • YTD data: 103.4m impressions via Facebook (68%), Instagram (29%), YouTube (1%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend increased by 22% from $4.1m in 2021 to $5m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, wsoctv.com, and wistv.com. 

Additional channel insights  

  • Vivvix: Bojangles also invests in OOH and local broadcast. 

Agency analysis:

  • Opportunity: CMO hires are the number one sign of potential agency shifts. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.