Cargo LLC | Agency Profile, Contacts, AOR, Client Relationships
Service: creative advertising
- Main Telephone
- (864) 704-1160
Cargo LLC Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Zac P. | Partner & Chief Growth Officer | SC | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Scott B. | Partner & Client Engagement Director | SC | ||||||||||||
| Kacey M. | Chief Operating Officer & Owner | SC | ||||||||||||
| Toby S. | Chief Executive Officer | SC | ||||||||||||
| Bryce G. | Chief Experience Officer | SC | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Media Opps: Lenovo taps CMO amid rise in digital spend (Score 66)
In August 2021,
Gerald Youngblood joined Emily Ketchen is the CMO of Lenovo's intelligent devices group. Spend will likely rise as a result of this addition.
According to iSpot, Lenovo has only allocated around $253 toward national TV commercials YTD; these have targeted viewers of Beyond Innovation. By this point last year, the company had allocated around $707.4k toward this channel. Lenovo didn't invest in this channel after this point last year.
So far this year, Pathmatics reports the company has spent roughly $17.3m on digital ads, up 9% from the roughly $15.8m it spent within the same 2020 timeframe. In 2020, Lenovo's estimated full-year spend more than doubled to $26m from that of $10.5m in 2019. It has earned ~~2.1b digital impressions YTD via desktop video (32%), Instagram (21%), Twitter (17%), Facebook (14%), desktop display (14%), mobile video (1%) and mobile display (1%) ads. Most of this year's desktop video ads have been placed site direct onto destinations such as youtube.com (60%), finance.yahoo.com, yahoo.com, sports.yahoo.com and cnn.com.
Additionally, Magellan reveals Lenovo has aired 92 podcast ads within the past 12 months.
Right now, the company is targeting Gen-Z via paid social and YouTube ads, and it's targeting millennials via desktop display and podcast ads. Thus, sellers able to offer high-ROI digital spend among these audiences will have the upper hand securing ad dollars.
Agency & martech readers - As you know, CMO hires are the number one signals of upcoming agency reviews; get in touch sooner rather than later to remain top-of-mind. Right now, Lenovo works with media planning AOR Ogilvy NY.