Brains On Fire | Agency Profile, Contacts, AOR, Client Relationships
Service: word of mouth advertising specialty
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Brains On Fire Contacts
|Robbin P.||Partner, President, Chief Executive Officer & Creative Director||SC|
Sample of Related Brands
|Emily K.||Chief Operating Officer||SC|
|Greg C.||Partner & Chief Inspiration Officer||SC|
|Maureen M.||Community Strategist & Team Lead||SC|
Campaign Imminent: Kristen Bell, Dax Shepard launch Hello Bello baby line via Walmart partnership (Score 62)
Walmart's ongoing efforts to expand its baby item portfolio.
The brand's goal is to be a one-stop shop for millennial and Gen-Z parents, so sellers should reach out soon, as advertising will likely roll out over the coming months. Its audience also skews toward better-for-you (BFY) consumers, considering its focus on natural ingredients.
Adbeat reports minimal digital display spend for Hello Bello, but since the product just launched, we can expect those numbers to increase. Since April 4, it has allocated $131 to an ad placed via Google Search Partners (100%) onto target.com.
Agency & martech readers -- we're likely to see agency changes since all of Hello Bello's leadership was just brought on board and it'll likely look for outside help to generate awareness. However, note that you'll have the best luck with media since the brand already tapped creative AOR Brains On Fire to handle branding, identity, community-building efforts and social media.