RDW Group Contacts
|Martha L.||Partner & Art Director||RI|
Sample of Related Brands
|Jim M.||Chairman, Managing Partner||RI|
|Dante B.||Partner & Executive Vice President, Agency Development||RI|
|Marla P.||Media Director & Partner||RI|
Score 66 - On the Brink: Rhode Island Commerce Corp hires CMO amid spend increases
reportedly oversee coordinated, data-driven efforts to attract tourists and businesses to the state.
The economic development board also just hired Charles Smith as marketing associate, effective March. He most recently served as senior web producer of Lifespan, which he joined in 2015 as communications officer and web producer.
RICC does not currently have any Havas PR and creative is handled on a per-project basis. Focus pitches on helping RICC stay top-of-mind amid the tourism boards for Maine, Vermont, New Hampshire, Massachusetts and Connecticut, which are also vying for New Englander's attention.
Keep in mind that, in order to stay top-of-mind, the RICC has already been increasing spend. In its "Fun-Sized" campaign, and we expect the marketing increases to continue under the new personnel.
Since marketing will likely continue to increase, sellers should reach out for revenue, too. RICC targets personal travelers and business travelers, especially those in the New England area. It typically increases spend from September to June, though I would also keep an eye on upcoming events.
Adbeat reports digital display over the last 12 months has totaled $1m and been placed primarily via direct buy (49%), Google (39%) and AppNexus (9%) onto sites like newengland.com, youtube.com, techtimes.com, atlasobscura.com and dailymail.co.uk. Ads over the last 24 months have totaled $1.5m and been placed primarily via Google (45%), direct buy (42%) and AppNexus (8%) onto sites like newengland.com, youtube.com, lonelyplanet.com, fodors.com and atlasobscura.com.