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BAM Strategy | Agency Profile, Contacts, AOR, Client Relationships




Service: interactive

Main Telephone
(514) 875-1500
Primary Address
4810 rue Jean Talon, West
Suite 203
Montreal, QC H4P 2N5
Canada

BAM Strategy Contacts

Contacts (5/27)
Name Title State
Xavier P. President QC
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (514) 875-1500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4810 rue Jean Talon, West
Suite 203
Montreal, QC
H4P 2N5
Canada

Pete M. Chief Growth Officer QC
Lonn S. Chief Executive Office QC
Carly F. Art Director QC
Erik I. Art Director QC

Client Relationships


Brand Service From To Media Spend
***********, *** Digital *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Media Opps: FreshDirect sponsors the New York Yankees (Score 68)


Sales lead: This sponsorship signals the company is focused on building brand awareness.  

  • FreshDirect just announced a multi-year partnership with the New York Yankees. 
  • The company's 
  • The company will also serve as the presenting sponsor of the Yankees' Old-Timers Day. 
  • We told you about FreshDirect promoting its new loyalty program in January

FreshDirect's target demographic: Millennials & Gen-Xers

The company will likely:

  • Keep ramping up ad spend
  • Invest in more sponsorships
  • Seek additional agency assistance (two agency hires in 2022)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: FreshDirect spent around $412.7k on national TV ads YTD after not allocating any budget toward this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend equaled $484.2k in 2022. 
    • It did not invest in this channel during 2021. 
  • Ad programming: It placed ads during programming such as The Big Bang Theory, The Rookie, Good Morning America, Jeopardy!, and Family Feud

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: FreshDirect spent nearly $2.4m on digital display ads YTD, more than double the $1.2m spent in this channel during the same time period of 2022. 
  • YTD data: 294m impressions via Facebook (55%), Instagram (30%), and YouTube (14%).
  • 2021-2022 spend: Full-year spend fell by 37% from $11m in 2021 to $6.9m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, and youtube.com. 

Additional channel insights  

  • Vivvix: FreshDirect also invests in OOH and local broadcast.
  • Top podcasts sponsored: The Daily.

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser