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Vault Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations firm
- Main Telephone
- (610) 455-2755
Primary Address
610 West Germantown Pike
Suite 160
Plymouth Meeting,
PA
19462
USA
Vault Communications, Inc. Contacts
Contacts (5/16)
Name | Title | State | ||||||||||||
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Jessica P. | President | PA | ||||||||||||
Sample of Related Brands
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Kate S. | Chief Executive Officer | PA | ||||||||||||
Sara D. | Director, Creative Strategy | PA | ||||||||||||
Jim R. | Art Director | PA | ||||||||||||
Alexandra T. | Art Director | PA |
WinmoEdge
Rita's hires marketing VP amid spend increases (Score 50)
Sales lead: This hire signals potential opportunities for sellers & agency readers.
- Rita's named Mark Jenkins marketing VP, effective January 2023.
- Jenkins most recently served as senior director and head of marketing at Roy Rogers Restaurants.
- He is now responsible for building brand awareness, improving guest loyalty, and finding new customers.
Rita's target demographic: Gen-Zers & millennials
The company will likely:
- Continue increasing digital spend
- Invest in new channels
- Review the current agency roster or hire more assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: Rita's spent approximately $259.9k on digital display ads in 2022.
- 2022 data: 33.4m impressions via Instagram (60%) and Facebook (40%).
- 2020-2021 spend: Full-year spend skyrocketed from $22.5k in 2020 to $238k in 2021.
- Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com.
Agency analysis:
- Opportunity: The new marketing VP may decide to review its current roster or outsource additional duties.
- Current roster:
Insight Sources: Digital spend insights estimated by Pathmatics.