Back to All Agencies

Vault Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations firm

Main Telephone
(610) 455-2755
Primary Address
610 West Germantown Pike
Suite 160
Plymouth Meeting, PA 19462
USA

Vault Communications, Inc. Contacts

Contacts (5/14)
Name Title State
Jessica P. President PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (610) 455-2755
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 610 West Germantown Pike
Suite 160
Plymouth Meeting, PA
19462
USA

Kate S. Chief Executive Officer PA
Brie G. Director, Digital Strategy PA
Sara D. Director, Creative Strategy PA
Katy B. Account Manager PA

Client Relationships


Brand Service From To Media Spend
******'* Public Relations *******
********** Public Relations ******
*&* ***** ***** ****. Public Relations ******
******* ****** Public Relations ******
***** **** *********** Public Relations ******

See Winmo sales intelligence in action

WinmoEdge

H2 Momvertising Opps: Party City promotes DMs amid significant increases in spend (Score 73)


In June, Party City (PC) promoted Susan Sanderson-Briggs to brand marketing SVP. Sanderson-Briggs joined the company in June 2020 as brand VP. This promotion shows that PC is ramping up its marketing, which would result in increases in its spend, especially in H2.

Also in June, PC promoted Andres Baez, its former integrated CRM strategy planning, to the role of senior email marketing strategy.

As you can tell by the video above, PC remained relevant amid the pandemic by providing parents, specifically moms, with online tutorials.

iSpot reports that this party goods retailer made its 2020 foray into national TV advertising in October 2020, which makes sense considering the surge in demand it experiences ahead of Halloween. PC ended up spending approximately $3.7m on this channel by the end of 2020 and has already spent approximately $3k, 81% of its full-year 2020 spend, on it so far this year. The company's commercials of 2021 have targeted a wide audience through Verified Videos, The Best of Future, Epic.Awesome.Videos and Classical Rewind.

So far this year, PC has allocated roughly $2.7m toward digital ads, according to Pathmatics, already 90% of the roughly $3m it spent in all of 2020. The company's estimated full-year 2020 spend ($3m) only reached around half of that of $6.2m in 2019. It has earned ~484.7m digital impressions YTD via desktop display (46%), Facebook (30%), Instagram (13%) and desktop video (10%) ads. 

PC tends to target kids and their Gen-Z and millennial parents, especially moms; since its costumes are popular for Halloween and birthdays, spend will likely spike ahead of September (when the majority of American kids have their birthdays) and October (Halloween). Kantar data reveals PC additionally utilizes OOH media. I briefly alluded to this when I mentioned the promotion of senior manager Baez, but PC also invests in earned media, specifically via email.

Agency & martech readers - These promotions come just a year after the company promoted chief experience and marketing officer Julie Rohm in Vault Communications handles its PR.