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Smiths Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(412) 359-7200
Primary Address
116 Federal Street
Third Floor
Pittsburgh, PA 15212
USA

Smiths Agency Contacts

Contacts (5/12)
Name Title State
Michael B. President PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (412) 359-7200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 116 Federal Street
Third Floor
Pittsburgh, PA
15212
USA

Bronson S. Owner & Co-Chief Creative Director PA
Lindsey S. Partner & Co-Executive Creative Director PA
Steve H. Vice President, Client Services PA
Geoff H. Creative Director PA

Client Relationships


Brand Service From To Media Spend
****** *******'* AOR - creative 2013 present *
******* Creative, Digital, Media Buying, Media Planning, Social 2020 present *
****** ******* Creative 2018 present *
****'* ******** *****, ***. Creative 2013 present ********
********* AOR - digital 2009 present ******

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: NatureSweet taps new AOR amid increased focus on digital channels


Concluding a review, leading tomato brand Smith Brothers Agency as its AOR; the agency's duties will include creative, strategy, media, digital and social media channels. This shift replaces incumbent The Richards Group. New NS work will begin in test markets soon before rolling out nationwide in 2021.

This appointment closely follows the company's hire of digital marketing manager Lauren Ventura; this addition reflects NS's increased focus on digital channels.

According to Pathmatics, the company hasn't utilized digital ads since Q4 2019, when $18.4k generated around 3.6m impressions via desktop display ads (89%) and mobile display ads (11%). We may see similar spend in Q4 2020, readers. Most of last year's ads were placed site direct and via Zeta onto destinations such as espn.com (52%), yahoo.com, reddit.com, sports.yahoo.com and tumblr.com. In 2018, NS spent less than $100 on this channel.

Judging by its focus on digital channels, the company's target demographic seems to consist of Gen-Z and millennial parents, along with potential distribution partners. In order to reach younger audiences, NS will likely also utilize channels such as paid social, podcast and/or OTT.

Agency & martech readers - NS's work is all tied up for now, so prospect elsewhere.