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|Bronson S.||Owner & Co-Chief Creative Director||PA|
|Lindsey S.||Partner & Co-Executive Creative Director||PA|
|Steve H.||Vice President, Client Services||PA|
|Craig F.||Creative Director||PA|
|****** *******'*||AOR - creative||2013||present||*|
|*******||Creative, Digital, Media Buying, Media Planning, Social||2020||present||*|
|****'* ******** *****, ***.||Creative||2013||present||********|
|*********||AOR - digital||2009||present||******|
Millennial, Gen-Z Health Opps: Nutraceutical taps CMO (Score 62)
Update: career with Estee Lauder serving in multiple marketing roles, most notably, executive director of global product marketing for the Origins and Ojon brands. During the gap between her Estee Lauder gig and her new job, she spent time in a few different advisory roles.
Please read more regarding the company's spending information and target audience in the article below. Keep in mind, the new CMO will likely make some changes as she implements her own strategies.
Agency & martech readers-- Start reaching out in order to be top-of-mind with the new CMO as she may review the current agency roster or hire additional agencies. You will face competition from Smith Brothers (digital).
The article below was originally published on July 14:
Nutritional supplements and natural product supplier Nutraceutical has a CMO vacancy following John D'Alessandro's April 2020 departure. D'Alessandro spent three years with Nutraceutical and now serves in the same role at Humm Kombucha. We will update you as soon as a replacement is found.
In other news, Monty Sharma joined as CEO and president (February 2020) from Jenny Craig, where he held the same position. Dru Laws was hired as assistant brand manager (June 2020) from Grand America Hotels & Resorts, where she was a social media marketing coordinator. Erin Donnelly was hired as marketing process coordinator (May 2020) from Backcountry.com, where she was an assistant buyer. Katie Murray was hired as social media manager (May 2020) from Advice Media, where she was the social media team lead. These additions will likely have an impact on the company's marketing strategy.
No national TV or digital display spend information regarding Nutraceutical's brands are reported by iSpot or Adbeat.
Sellers-- The company's products most likely appeal to health-minded Gen-Z and millennials. Nutraceutical could be in the midst of a marketing strategy shift, considering it now has a new CEO/president, made several marketing hires and is searching for a new CMO. Reach out to see what channels the company advertises through to secure ad dollars, especially once a new CMO is locked down. It recently hired a social media manager, so sellers that are successful in that channel may have an advantage.
Agency & martech readers-- Smith Brothers (creative AOR) seems to be the only agency the company is currently working with. Once a new CMO is hired, Nutracuetical may review the relationship; we will let you know as soon as any further information is made available.