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9Rooftops | Agency Profile, Contacts, AOR, Client Relationships




Service: full service agency

Main Telephone
(412) 562-2000
Primary Address
225 West Station Square Drive
Suite 500
Pittsburgh, PA 15219
USA

9Rooftops Contacts

Contacts (3)
Name Title State
Josh B. Vice President, Group Creative Director PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (412) 562-2000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 West Station Square Drive
Suite 500
Pittsburgh, PA
15219
USA

Jon G. Senior Vice President, Managing Director - Accounts PA
Claire G. New Business Coordinator PA

Client Relationships


Brand Service From To Media Spend
***** **** Creative, Media Buying, Media Planning *******
***** ********** ******** Creative, Media Buying, Media Planning ******
****** *********** Creative, Social ******
****** ****** Media Buying, Media Planning *******
************ ******* Creative, Media Buying, Media Planning *

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WinmoEdge

Gen-Z Parents Opps Update: Newell Brands taps new media AOR amid surge in digital spend (Score 31)


Update: PHD Chi, may have retained global responsibilities.

Newell is primarily targeting Gen-Z right now via increased digital ad spend and a reliance on paid social advertising. Kantar data reports that the company also invests, though not much, in OOH, print and local broadcast. View more specific details regarding Newell's recent spend in the article below.

Agency & martech readers - Additional agency reviews could easily follow this one; get on the company's radar soon for potential PR, creative, digital analytics and/or social media management partnerships. Other than the aforementioned shops, Newell's roster includes multicultural AOR WPP Group has also historically provided the company with creative, media, digital, PR and social assistance.


The article below was originally published on March 18:

Newell Brands responded to the global pandemic by preparing more food for home cooking as many consumers started cooking more; it also started producing more outdoor hobbies, personal wellbeing, baby and sanitation products. According to its most recent earnings call, Newell's execs expect these trends to continue to evolve in 2021. 

The company's advertising and marketing expenses were higher in 2020, and execs said in the call that spend will continue increasing "significantly" in 2021.

View iSpot's estimations of recent TV spend for top brands here; notice how scarcely Newell has utilized this channel recently.

So far this year, Pathmatics reports the consumer goods company (and all its combined brands) has allocated roughly $1.6m toward digital ads, up 23% from the roughly $1.3m it allocated within the same 2020 timeframe. Newell's approximated full-year 2020 spend rose by 22% to roughly $16m from that of roughly $13.1m in 2019. The company has earned around 271.3m digital impressions YTD via Instagram (43%), desktop display (26%), Facebook (17%), mobile display (10%) and desktop video (3%) ads. Most of this year's desktop display ads were placed site direct onto target.com (54%) and yahoo.com (14%).

Newell's sharp increase in digital ad spend, reliance on Instagram and Facebook advertising and shift from TV toward digital show that its parent-oriented target demographic currently skews toward Gen-Z. To reach this audience, it may expand into digital channels such as podcast and/or OTT. Per Kantar data, Newell also utilizes OOH, print and local broadcast, though its overall spend in these channels in 2020 only reached around half of that in 2019.

Agency & martech readers - Seek more immediate opportunities elsewhere; Newell doesn't show current signals of upcoming reviews. To the best of our knowledge, it still works with multicultural AOR WPP Group.