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Quaker City Mercantile | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (215) 922-5220
Primary Address
114-120 South Thirteenth Street
Philadelphia,
PA
19107
USA
Quaker City Mercantile Contacts
Contacts (5/7)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Steven G. | Chief Executive Officer | PA | ||||||||||||
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| Ron P. | Creative Director | PA | ||||||||||||
| Ron S. | Director, Art & Designer | PA | ||||||||||||
| Beth H. | Senior Account Manager | PA | ||||||||||||
| Joe C. | Senior Account Manager | PA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Opps: Monkey Shoulder debuts limited-edition perfume that smells like whiskey
Sales Lead: perfume made possible by a reunion with actor and comedian Joel McHale.
- Agency led this initiative.
- MS also rolled out a meta cocktail, The Nosey Monkey, which was inspired by the perfume.
- The brand is likely to:
- Pick back up on digital spend to support promotional material surrounding the launch
- Seek similar influencer partnerships in the future
- Seek media, PR, and/or digital analytics agency partners
- Target demographic:
- Drinking-age (21+) Gen-Z and millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, MS has allocated approximately $9.8k toward digital ads, a significant decrease from the approximately $139.6k allocated by this point last year.
- YTD data: The brand has earned around 1.1m digital impressions YTD via Facebook (44%), Instagram (28%), and desktop video/Twitch (28%) ads.
- Last year: MS's estimated full-year 2021 spend of $1m reached about 3x that of $337.2k in 2020.
- Additional channel insights
- Parent company William Grant also utilizes print, OOH, and local broadcast.
Additional agency insights:
- Opportunity: Get in touch soon to see if the brand needs media, PR, and/or digital analytics services since it doesn't seem to currently outsource these duties.
- You will likely benefit from offering brand-specific support for MS.
- Current agency roster:
- M&C Saatchi: Creative agency partner for MS
- : Creative agency partner for MS
- Milagro
Insight Sources: Digital spend insights estimated by Kantar.