Quaker City Mercantile | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (215) 922-5220
Quaker City Mercantile Contacts
|Steven G.||Chief Executive Officer||PA|
Sample of Related Brands
|Ron P.||Creative Director||PA|
|Ron S.||Director, Art & Designer||PA|
|Jen N.||Senior Account Manager||PA|
|Beth H.||Senior Account Manager||PA|
Male Media Opps: Miller High Life launches new champ-aign
Pizza Hut. Two spots, titled "Balance" and "Ever Since," featuring a song by Bill Backer have been released across social, TV and outdoor channels.
The brand doesn't have a top spending period specifically, although spend in generally weighted to H1 and begins to taper off around October. Therefore, reach out throughout the year to secure revenue, keeping in mind its target male demographic (millennial skew).
According to iSpot, since the campaign's launch on May 7, MHL has spent $1.1 million of its $5.8 million year-to-date (YTD) spend on these spots (or 19%; see targeting right). This is down 30% from spend during the same period 2017 - $8.3 million.
The brand's total 2017 spend of $15.5 million grew from $13.6 million the year before.
So far this year, the beer brand has spent $35,300 on 8.7 digital display impressions, per Pathmatics, with ads placed through TubeMogul on sites including rollingstone.com, diply.com, washingtonpost.com, accuweather.com, msn.com, and answers.com. MHL's total spend last year of $664,100 ended up significantly increasing from $398,300 in 2016.
Media buying and planning has been handled by Connect at Publicis Media since 2017, a good bit under average agency tenure (2.5-3 years).