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LevLane Advertising | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(215) 825-9600
Primary Address
100 Penn Square, East
Suite 1101
Philadelphia, PA 19107
USA

LevLane Advertising Contacts

Contacts (5/23)
Name Title State
David Alan L. President & Chief Executive Officer PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (215) 825-9600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Penn Square, East
Suite 1101
Philadelphia, PA
19107
USA

Bruce L. Partner & Chief Creative Officer PA
Kevin D. Chief Client Officer PA
Liz W. Chief Marketing Officer PA
Heather K. Art Director PA

Client Relationships


Brand Service From To Media Spend
****** ********** Media Buying, Media Planning *
******** Creative *
**** ******** **** ******* Creative, Media Buying, Media Planning, Digital *
************ *********** *** ***** Creative *

See Winmo sales intelligence in action

WinmoEdge

Drexel University appoints marketing leader amid spend decreases (Score 47)


Sales lead: This hire will likely lead to agency reviews, so reach out now to be top-of-mind. 

  • Drexel University announced Tracy Powell will take over as marketing & communications SVP in October 2022. 
  • Powell most recently served as associate marketing VP at Penn State University. 
  • She has been tasked with creating and implementing a comprehensive marketing, communications, and branding strategy to promote Drexel.

Drexel's target demographic: Gen-Z (high school upperclassmen) & Gen-X parents

Drexel is likely to:

  • Increase marketing spend
  • Try new advertising channels
  • Review the current agency roster/hire additional assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Drexel spent around $218k on digital display ads YTD, just 18% of the $1.2m spent in this channel during the same time period of 2021. 
  • YTD data: 28.9m impressions via Facebook (78%), Instagram (14%), Twitter (4%), desktop display (4%), and mobile display (1%). 
  • Last year: Full-year spend dropped by 14% from $1.4m in 2020 to $1.2m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, edn.com, and ndtv.com. It placed 2% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as realtor.com, quizlet.com, edn.com, genius.com, and forbes.com. 

Additional channel insights  

  • Drexel also invests in OOH, print, and local broadcast.

Agency analysis:

  • Opportunity: Get in touch with the new marketing & communications SVP to see if you can pick up any of Drexel's business. 
  • Current roster:
  • Be sure to include any education marketing experience you have in your pitches. 

Insight Sources: Digital spend insights estimated by Kantar.