Insight Sources: Digital spend insights estimated by Kantar.
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LevLane Advertising | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (215) 825-9600
Primary Address
100 Penn Square, East
Suite 1101
Philadelphia,
PA
19107
USA
LevLane Advertising Contacts
Contacts (5/23)
Name | Title | State | ||||||||||||
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David Alan L. | President & Chief Executive Officer | PA | ||||||||||||
Sample of Related Brands
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Bruce L. | Partner & Chief Creative Officer | PA | ||||||||||||
Liz W. | Chief Marketing Officer | PA | ||||||||||||
Heather K. | Art Director | PA | ||||||||||||
Jeremy J. | Associate Creative Director | PA |
WinmoEdge
Drexel University appoints marketing leader amid spend decreases (Score 47)
Sales lead: This hire will likely lead to agency reviews, so reach out now to be top-of-mind.
- Drexel University announced Tracy Powell will take over as marketing & communications SVP in October 2022.
- Powell most recently served as associate marketing VP at Penn State University.
- She has been tasked with creating and implementing a comprehensive marketing, communications, and branding strategy to promote Drexel.
Drexel's target demographic: Gen-Z (high school upperclassmen) & Gen-X parents
Drexel is likely to:
- Increase marketing spend
- Try new advertising channels
- Review the current agency roster/hire additional assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Drexel spent around $218k on digital display ads YTD, just 18% of the $1.2m spent in this channel during the same time period of 2021.
- YTD data: 28.9m impressions via Facebook (78%), Instagram (14%), Twitter (4%), desktop display (4%), and mobile display (1%).
- Last year: Full-year spend dropped by 14% from $1.4m in 2020 to $1.2m in 2021.
- Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, edn.com, and ndtv.com. It placed 2% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as realtor.com, quizlet.com, edn.com, genius.com, and forbes.com.
Additional channel insights
- Drexel also invests in OOH, print, and local broadcast.
Agency analysis:
- Opportunity: Get in touch with the new marketing & communications SVP to see if you can pick up any of Drexel's business.
- Current roster:
- LevLane Advertising: media buying & planning AOR
- NuStream: digital
- In-house: creative
- Be sure to include any education marketing experience you have in your pitches.