Finch Brands | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, brand consultancy
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Finch Brands Contacts
|Daniel E.||Chief Executive Officer||PA|
Sample of Related Brands
|Lauren C.||Senior Vice President, Brand & Marketing Strategy||PA|
|John F.||Senior Vice President, Insights & Strategy||PA|
|Devon M.||Art Director||PA|
Female Gen-Z, Millennial Athlete Opps: Everlast debuts new campaign (Score 28)
In honor of Women's History Month and International Women's Day, boxing goods company petition (via #changethebelts) to remove the word "female" from the Wold Boxing Council (WBC) and the World Boxing Organization (WBO) championship belts, a new gender equality effort in the world of sports. This cause marketing effort hints at a Gen Z and younger millennial skew.
Within the past 24 months, Adbeat estimates that Everlast has spent $6,700 on digital display ads placed programmatically via Google ($4,400) and Google Search Partners ($2,300) on sites such as ebay.com ($2,300), fashionbeans.com, yardbarker.com, pagesix.com and mmafighting.com. Since the company hasn't allocated anything toward this channel since Q4 2018, it seems to be focusing on other digital channels (detailed below).
Again, the inspiring message behind this campaign will likely appeal to Everlast's target demographic of Gen-Z and millennials. The company's traditional focus on purpose, diversity and open-mindedness, along with its usage of social and influencers, reinforces this demographic; this latest initiative includes female athletes in Everlast's traditional male audience. Considering this young audience and the drop in measurable spending, you may want to offer paid social, OTT and/or podcast ad space.
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