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Finch Brands | Agency Profile, Contacts, AOR, Client Relationships


Service: full service, brand consultancy

Main Telephone
(215) 413-2686
Primary Address
123 South Broad Street
Suite 2150
Philadelphia, PA 19109
USA

Finch Brands Contacts

Contacts (5/7)
Name Title State
Daniel E. Chief Executive Officer PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (215) 413-2686
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 123 South Broad Street
Suite 2150
Philadelphia, PA
19109
USA
John F. Chief Insight Officer PA
Lauren C. Chief Experience Officer & Senior Vice President, Brand & Marketing Strategy PA
Annette S. Director, Insights PA
Tracy G. Manager, Account PA

Client Relationships

Current Past

Brand Service From To Media Spend
*******, *** Creative *
***********, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X Opps: Nutrisystem's CMO departs (Score 47)


Sales lead: This departure may lead to spend & agency shifts, so keep an eye on Nutrisystem. 

  • Nutrisystem's CMO, Cornell McGee, left the company in April 2023.
  • McGee had a short tenure as he only joined the company last year. 
  • We will be sure to let you know as soon as a replacement is announced.

Target demographic: Gen-X women 

Once it finds a new CMO, the company will likely:

  • Seek new agency partners
  • Revise marketing strategy

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Nutrisystem spent approximately $54.2m on national TV ads YTD, a slight (3%) increase from $52.6m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 20% from $93.3m in 2021 to $112.4m in 2022. 
  • Ad programming: It placed ads during programming such as The Price Is Right, Hannity, Tucker Carlson Tonight, Let's Make a Deal, and Jesse Watters Primetime. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Nutrisystem spent around $7.1m on digital display ads YTD, a 9% decrease from $7.8m spent in this channel during the same time period of 2022. 
  • YTD data: 835.4m impressions via Facebook (60%), YouTube (27%), desktop display (8%), and Instagram (5%). 
  • 2021-2022 spend: Full-year spend plummeted from $35.4m in 2021 to $17.2m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, yahoo.com, instagram.com, and centurylink.net. 

Additional channel insights   

  • Vivvix: Nutrisystem also utilizes print and local broadcast. 
  • Top podcasts sponsored: Stuff They Don't Want You To Know, Last Podcast On The Left, The Rachel Maddow Show, The John Batchelor Show, and True Crime Garage. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.