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Finch Brands | Agency Profile, Contacts, AOR, Client Relationships




Service: full service, brand consultancy

Main Telephone
(215) 413-2686
Primary Address
123 South Broad Street
Suite 2150
Philadelphia, PA 19109
USA

Finch Brands Contacts

Contacts (5/7)
Name Title State
Daniel E. Chief Executive Officer PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (215) 413-2686
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 123 South Broad Street
Suite 2150
Philadelphia, PA
19109
USA

Bill G. President PA
Lauren C. Senior Vice President, Brand & Marketing Strategy PA
John F. Senior Vice President, Insights & Strategy PA
Devon M. Art Director PA

Client Relationships


Brand Service From To Media Spend
*******, *** creative 2011 present ***
***********, ***. creative unknown present ********

See Winmo sales intelligence in action

WinmoEdge

Female Gen-Z, Millennial Athlete Opps: Everlast debuts new campaign (Score 28)


In honor of Women's History Month and International Women's Day, boxing goods company petition (via #changethebelts) to remove the word "female" from the Wold Boxing Council (WBC) and the World Boxing Organization (WBO) championship belts, a new gender equality effort in the world of sports. This cause marketing effort hints at a Gen Z and younger millennial skew.

Within the past 24 months, Adbeat estimates that Everlast has spent $6,700 on digital display ads placed programmatically via Google ($4,400) and Google Search Partners ($2,300) on sites such as ebay.com ($2,300), fashionbeans.com, yardbarker.com, pagesix.com and mmafighting.com. Since the company hasn't allocated anything toward this channel since Q4 2018, it seems to be focusing on other digital channels (detailed below).

Again, the inspiring message behind this campaign will likely appeal to Everlast's target demographic of Gen-Z and millennials. The company's traditional focus on purpose, diversity and open-mindedness, along with its usage of social and influencers, reinforces this demographic; this latest initiative includes female athletes in Everlast's traditional male audience. Considering this young audience and the drop in measurable spending, you may want to offer paid social, OTT and/or podcast ad space.

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