Brownstein Group, Inc. | Agency Profile, Contacts, AOR, Client Relationships

• Made with digital and social AOR , this is the latest iteration of NJM's "No Jingles or Mascots" campaign.
• The new ad is similar to previous ones in its satirical storytelling but takes a different direction.
• The campaign rolled out across multiple channels.
• The company will likely:
  • Continue rolling out new work following a roster shift in March 2023
  • Keep shifting strategy
  • Continue increasing spend
  • Seek additional new agency partners
• Target demographic: 
  • ​​​​​​​Millennials

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: NJM has spent roughly $8.8m on digital ads YTD, 17% more than the roughly $7.5m spent by this point last year.
  • YTD data: So far this year, the company has earned around 730.4m digital impressions via YouTube (75%), desktop display (14%), Facebook (6%), mobile display (3%), and Instagram (2%) ads.
  • Last year: Last year, NJM spent approximately $15.8m on this channel, almost 4x the approximately $4.2m spent in 2021.
• Additional channel insights  
  • The company utilizes Facebook and online video (via Youtube IOS, Youtube.com, and Youtube Android) ads.
  • NJM sponsors podcasts such as Stuff You Should Know, The Herd with Colin Cowherd, Up First, Dateline NBC, and Stuff You Missed in History Class.

Additional agency insights:

• Opportunity: If you haven't yet done so, reach out soon to see if any additional roster shifts follow NJM's .
• Current agency roster:
  • ​​​​​​​Brownstein: Digital and social AOR

Insight Sources: Digital spend insights estimated by.