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The Radio Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: direct marketing, direct response radio

Main Telephone
(610) 892-7300
Primary Address
15 Reese Avenue
Suite 200
Newtown Square, PA 19073
USA

The Radio Agency Contacts

Contacts (4)
Name Title State
Mark L. Chief Executive Officer & Creative Director PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (610) 892-7300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15 Reese Avenue
Suite 200
Newtown Square, PA
19073
USA

Barbra T. President PA
Deanna S. Senior Media Buyer & Planner PA
Andrea L. Controller PA

Client Relationships


Brand Service From To Media Spend
**** Creative *

See Winmo sales intelligence in action

WinmoEdge

B2B Campaign Imminent: Zoom launches new features amid significant spend increase (Score 24)


Sales Lead: In its latest effort to rebrand,

  • The features will roll out in beta for now but will roll out nationally if it does well.
  • Zoom has been trying to build awareness of the services it provides other than the video calls for which it's primarily known.
  • The company will likely:
    • Continue launching new features
      • As you can tell from the video above, Zoom also recently launched team chat and phone services.
    • Launch promotional material supporting the new email and calendar integrations
    • Keep increasing spend
  • Target demographic
    • ​​​​​​​Small-to-medium businesses seeking dedicated IT resources and enhanced business communications privacy

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Zoom has spent roughly $1.8m on digital ads, almost triple the roughly $631.1k spent in all of 2021.
    • YTD data: The company has earned around 266.1m digital impressions YTD via desktop display (50%), Twitter (26%), mobile display (20%), and desktop video (4%) ads.
      • ​​​​​​​​​​​​​​Zoom has placed most of this year's desktop display ads site direct onto destinations such as marketwatch.com (15%), wsj.com, bloomberg.com, mlb.com, and vox.com.
    • Last year: In 2021, the company spent approximately $631.1k on this channel, only about half of the approximately $1.3m spent in 2020.
  • Additional channel insights  
    • The company utilizes podcasts.

Additional agency insights:

Insight Sources: Digital spend insights estimated by Pathmatics.