Back to All Agencies

The Radio Agency | Agency Profile, Contacts, AOR, Client Relationships


Service: direct marketing, direct response radio

Main Telephone
(610) 892-7300
Primary Address
15 Reese Avenue
Suite 200
Newtown Square, PA 19073
USA

The Radio Agency Contacts

Contacts (4)
Name Title State
Mark L. Chief Executive Officer & Creative Director PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (610) 892-7300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15 Reese Avenue
Suite 200
Newtown Square, PA
19073
USA
Barbra T. President PA
Deanna S. Media Director PA
Andrea L. Controller PA

Client Relationships

Current Past

Brand Service From To Media Spend
**** Creative *

See Winmo sales intelligence in action

WinmoEdge

B2B Campaign Imminent: Zoom launches new features amid significant spend increase (Score 24)


Sales Lead: In its latest effort to rebrand,

  • The features will roll out in beta for now but will roll out nationally if it does well.
  • Zoom has been trying to build awareness of the services it provides other than the video calls for which it's primarily known.
  • The company will likely:
    • Continue launching new features
      • As you can tell from the video above, Zoom also recently launched team chat and phone services.
    • Launch promotional material supporting the new email and calendar integrations
    • Keep increasing spend
  • Target demographic: 
    • ​​​​​​​Small-to-medium businesses seeking dedicated IT resources and enhanced business communications privacy

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Zoom has spent roughly $1.8m on digital ads, almost triple the roughly $631.1k spent in all of 2021.
    • YTD data: The company has earned around 266.1m digital impressions YTD via desktop display (50%), Twitter (26%), mobile display (20%), and desktop video (4%) ads.
      • ​​​​​​​​​​​​​​Zoom has placed most of this year's desktop display ads site direct onto destinations such as marketwatch.com (15%), wsj.com, bloomberg.com, mlb.com, and vox.com.
    • Last year: In 2021, the company spent approximately $631.1k on this channel, only about half of the approximately $1.3m spent in 2020.
  • Additional channel insights  
    • The company utilizes podcasts.

Additional agency insights:

Insight Sources: Digital spend insights estimated by Pathmatics.